By Staff on April 16, 2013
DraftFCB could do with a winner or three and it seems to have produced one with this ad/online film for US retailer KMart’s online operation which has become, arguably, adland’s biggest gross-out online hit to date with zillions of online views, shares and Tweets. KMart is reviewing its account so, from DraftFCB’s point of view, [...]
Posted in Clients, Creative, News | Tagged arnold worldwide, deutsch la, doritos, draftfcb, first kiss, gentleman jack, gross-out hit, jack daniel's, kmart, online club, ship my pants, taco bell
By Stephen Foster on January 16, 2013
Every year Doritos runs a ‘Crash the Superbowl’ competition to find two ads to run in the ad fest ($4m for thirty seconds this year apparently) and US film maker Ben Callner is one of the five finalists with ‘Goat 4 Sale.’ We’ll be putting our $4 on Ben with Paddy Power.
Posted in Clients | Tagged Ben Callner, crash the superbowl competition, doritos
By Angie Dean on December 10, 2012
I think we’re on to a trend here. We’ve just had a Christmas card from Philip Green and Topshop (he’s all heart that boy) and now Doritos and agency AMV/BBDO have enlisted Doritos’ very own Mexican mariachi (folk) band to give us a version of East 17′s 1994 Christmas hit Stay Another Day, complete with [...]
Posted in Agencies, Clients, Creative, Media, PR | Tagged amv/bbdo, doritos, east 17, mexican mariachi band, online christmas video, Philip Green, stay another day, Tony Mortimer, topshop
By Angie Dean on February 9, 2012
Maybe this crowd-sourcing lark is a good idea after all, it certainly works for PepsiCo’s Doritos. Two Doritos films from indie film makers have topped USA Today’s polls for the most popular ad with the public at the Super Bowl, netting Kevin Willson (left) (‘Sling Baby’) and Jonathan Friedman (‘Great Dane’) $1m each from a [...]
Posted in Agencies, Clients, Creative, News | Tagged $1m prize, audi, crowd-sourcing, doritos, indie film makers, Jonathan Friedman, Kevin Willson, most-liked ads, PepsiCo, super bowl, usa today polls, venables bell
By Staff on January 26, 2012
General Motors’ ever-controversial global CMO Joel Ewanick has decided to outsource his creative ideas (or crowd-source as we say these days) for the Super Bowl, a path followed with some success by PepsiCo’s Doritos but a bit more questionable with cars. This is one such effort that’s running already. And it’s terrible. Ewanick is in [...]
Posted in Agencies, Clients, News | Tagged chevrolet, crowd-sourcing, doritos, general motors, goodby silverstein, Joel Ewanick, mother, PepsiCo, super bowl
By Stephen Foster on January 20, 2012
Well it is if this preview of ads set to run in February’s Super Bowl is accurate anyway (it probably isn’t). Is Bud Light by Mcgarrybowen or former agency DDB? Is the Doritos ad crowd-sourced again? Looks like it as it’s pretty clear what young men like with their Doritos. And domain firm Go.Daddy is, [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged 2011 Super Bowl, 2012 Super Bowl adfest, bud light, culver city, doritos, Eric Springer, go.daddy, mcgarrybowen, pitch, vw 'the force', vw beetle
By Stephen Foster on July 5, 2011
UK commercials may have failed to trouble the scorers at Cannes this year but some agencies at least are trying hard to get back into the creative game. But are they succeeding? This is AMV/BBDO’s latest for Doritos through production company Independent and directors Glue Society (Jonathan Kneebone and Gary Freedman). I do wonder sometimes [...]
Posted in Agencies, Clients, Creative, News | Tagged advertising, amv/bbdo, cannes, directing duo, doritos, Gary Freedman, glue society, Independent, Jonathan Kneebone, Sergio Leone, the good the bad and the ugly, uk commercials
By Stephen Foster on June 17, 2011
Someone had to pay for the indignity of Pepsi losing second place in the US soft drinks market to Diet Coke (no prizes for guessing which one is first) so PepsiCo Beverages CMO Jill Beraud is on her way. She will be replaced by three people it seems, as PepsiCo tries for a more ‘global’ [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged bbdo, Brad Jakeman, coca-cola, Coke, diet coke, doritos, frito-lay, fritos, gatorade, Indra Nooyi, Jill Beraud, mccann-erickson, mountain dew, omnicom, Pepsi, PepsiCo, Simon Cowell, Simon Lowden, sobe, tbwa/chiat day, tropicana, walkers crisps, wieden+kennedy, x factor us
By Stephen Foster on April 26, 2011
And very useful it is too, seeing all these ads together casts an interesting light on the current preoccupations of creatives (they seem very keen on accidents for a start). Producer Brian Dryfhout is looking for a job and the guy obviously knows a good ad when he sees one. Standout is still Eminem and [...]
Posted in Agencies, Clients, Creative, News | Tagged Brian Dryfhout, chrysler, doritos, Eminem, pepsi max, snickers, super bowl ads
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