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By Stephen Foster on June 25, 2012
WPP’s $540m purchase of AKQA seems to have put the (big) cats firmly among the digital pigeons with rumours abounding that Amsterdam-based LBi, slightly bigger than AKQA with $250m revenue and $22m net profit, is also looking for a buyer. LBi, like AKQA was, is majority-owned by private equity so its chances of remaining out [...]
Posted in Agencies, Finance, News | Tagged akqa, amsterdam, Bi, buyers, digital agency, havas, Maurice Levy, omnicom, publicis groupe, WPP
By Stephen Foster on June 20, 2012
And then there was – nobody of much note (LBi possibly excepted) among digital agencies and Wieden+Kennedy and Mother holding out against the mighty wallets of the big marcoms companies in the creative sector. AKQA, the world’s biggest digital agency, has agreed to become part of Sir Martin Sorrell’s WPP empire for about $540m; some [...]
Posted in Agencies, Finance, News | Tagged $540m deal, Ajaz Ahmed, akqa, digital agency, Sir Martin Sorrell, takeover, Tom Bedecarre, WPP
By Stephen Foster on May 24, 2012
It doesn’t look very pretty does it, saatchi&saatchi duke? But that’s the way they’re spelling the new name for the Paris-based combo of good old Saatchi & Saatchi and digital agency Duke, a Publicis Groupe sibling. The new agency will be managed jointly by Elie Ohayon, chairman (right) and Stéphane Guerry, general manager. The 105 [...]
Posted in Agencies, Clients, News | Tagged dare, ddb, digital agency, duke, Elie Ohayon, eployees, kevin roberts, mcbd, merger, publicis groupe, saatchi & saatchi france, saatchi&saatchi duke, Stephane Guerry, traditional advertising, tribal ddb
By Stephen Foster on May 21, 2012
It seems that we’re supposed to call Burma Myanmar these days – a nifty bit of rebranding for a country that was an international pariah a year or so ago. Anyway, where democracy (or some of it) leads WPP follows and the globe-trotting marcoms group has acquired a stake in Myanmar’s Today Advertising. The company [...]
Posted in Agencies, Clients, Finance, News, Politics | Tagged asia pacific, burma, democracy, digital agency, eastern europe, grape, henkel, myanmar, nifty rebranding, possible worldwide, russia, sabmiller, Sir Martin Sorrell, today advertising, WPP, yangon
By Staff on April 10, 2012
Former McCann Erickson LA president Cathy Saidiner has wasted no time in finding something else to do, joining US digital agency BLITZ, also as president. Saidiner, who joined McCann in 2008, has an enviable track record: she started in brand management at Mars, became national ad manager of Nissan’s luxury Infiniti division and then a [...]
Posted in Agencies, Clients, News | Tagged adobe, blitz, Cathy Saidiner, digital agency, honda, Ivan Todorov, Ken Martin, mccann erickson la, Microsoft, nescafe, vizio
By Staff on April 5, 2012
WPP’s ever-acquisitive acquisitions team have been busy bees again, snapping up newish SEattle-based advocacy firm Crowdverb and Hungarian digital marketing agency Carnation Internet Tanacsado. Crowdverb will become a part of PR giant Burson-Marsteller’s Direct Impact advocacy operation while Carnation will be part of WPP’s Possible Worldwide digital agency network. Meanwhile GroupM, the holding company for [...]
Posted in Agencies, Finance, Media, News, Research | Tagged advocacy, Burson-Marsteller, carnation internet tanacsado, Chris Copeland, crowdverb, digital agency, direct imact, groupm next, hungary, innovation, kantar, possible worldwide, research, Rob Norman, seattle, technology, WPP
By Stephen Foster on February 15, 2012
Paris agency TBWA/365 has won venerable fashion and fragrance house Nina Ricci’s global digital account (which these days seems to mean most of the budget). Nina Ricci was founded in 1932 by Maria “Nina” Ricci and is now owned by Spanish company Puig. It has failed to shine in recent years by the standards of [...]
Posted in Agencies, Clients, Creative, News | Tagged digital agency, Florrie, global digital account, l'elixir nina, Nina Ricci, paris, tbwa/365
By Staff on October 19, 2011
Japanese-owned Dentsu is doing pretty well in the Western world at the moment…allow us to repeat that, Dentsu is doing pretty well in the Western world, particularly North America. Its main US agency Mcgarrybowen has won Burger King, Sears and newly-merged airline United Continental so far this year – worth about $700m in billings – [...]
Posted in Agencies, Clients, News, Research | Tagged 360i, burger king, coca-cola, Coke, dasani, dentsu, diet coke, digital agency, japan, Linda Cronin, mcgarrybowen, new appointment, powerade, sears, social media monitoring, sprite, united continental, us ad agency
By Stephen Foster on October 13, 2011
You’d think that Maurice Levy’s Publicis Groupe already had enough digital media agencies with Digitas, Razorfish and two acquisitions this year in Rosetta Marketing Group and Big Fuel. But Levy (pictured), an IT expert himself in the days when computers were rather larger than they are now, is clearly determined to dominate this area (in [...]
Posted in Agencies, Media, News | Tagged big fuel, crm365, digital agency, digitas, france, germany, Maurice Levy, mobile and social media, New York, razorfish, rosetta marketing group, uk
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