By Stephen Foster on April 12, 2013
Country crossover star Taylor Swift is a Diet Coke fan it seems (the gazillions she earns from them probably help) so newly-appointed US agency Droga5 had to do something with her and here it is. By the standards of some recent celebrity outings it’s OK (you can watch it without wincing). It looks like a [...]
Posted in Agencies, Clients, Creative, News | Tagged country crossover star, diet coke, droga5, i knew you were trouble, Taylor Swift, tv ad, Youtube
By Staff on March 22, 2013
BETC London has given us another useful insight into how it makes commercials (it did the same for Samsung) but this time creative director Neil Dawson is on the track of male pulchritude for Diet Coke. Model Andrew Cooper was chosen by the agency’s rather fetching collection of younger female employees apparently (so Dawson still [...]
Posted in Agencies, Clients, Creative, News | Tagged Andrew Cooper, behind the scenes, betc london, diet coke, hunk ad, Neil Dawson
By Stephen Foster on February 25, 2013
The Oscars (they don’t seem to call them Academy Awards any more) commands the second-biggest 30-second rate after the Super Bowl ($1.8m ratecard) so there were some interesting new offerings aired last night (Sunday). Here’s one for Samsung’s tablet Note 10.1 featuring wacky film director Tim Burton from 72andSunny. All their current stuff has a [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged 30-second commercials, 72andsunny, bbh new york, betc london, diet coke, google chrome, JC Penney, mdc, oscars ceremony, samsung note, the bureau, Tim Burton, wieden+kennedy
By Staff on February 22, 2013
BETC London has appointed Simon Morris (left) to the newly-created position of head of art. In this new role Morris will lead the agency’s art direction, governing the style, look and feel across all clients including Bacardi, Diet Coke, Samsung and Cow & Gate. Morris will work alongside head of copy Clive Pickering and report [...]
Posted in Agencies, Clients, Creative, News | Tagged bacardi, betc london, Clive Pickering, diet coke, france, head of art, Lowe Howard-Spink, Neil Dawson, Simon Morris
By Angie Dean on January 28, 2013
BETC London has duly unveiled its new ‘hunk’ for Diet Coke’s 30th anniversary and it’s model Andrew Cooper as ‘The Gardener,’ no Alan Titchmarsh he. There’s always a chance that these much-lauded campaigns can fail to rise to the challenge but BETC has tackled this with admirable brio, steering the naughty but nice line pretty [...]
Posted in Agencies, Clients, Creative, News | Tagged 30th anniversary, Andrew Cooper, betc londom, Clive Pickering, diet coke, hiunk, Neil Dawson, Rocky Morton, the gardener, tv campaign
By Staff on January 24, 2013
New TV campaigns are a bit like film premieres these days, teaser ads and all. Must be a nightmare, what if it’s a bummer? Happening London agency BETC, an outpost of the Havas-owned French giant, won Diet Coke in the UK last year and it’s debuting its first ad on Monday, celebrating 30 years of [...]
Posted in Agencies, Clients, Creative, News | Tagged betc london, diet coke, havas, new TV campaign, the hunk
By Stephen Foster on April 13, 2012
PepsiCo North America has taken the chopper to its agency roster, nixing about 50 agencies and putting nearly all the business into Omnicom, chiefly BBDO but also TBWA and DDB. As such it’s a mirror of the General Motors strategy, cut down suppliers, save costs and, hopefully, get something better. In GM’s case it formed [...]
Posted in Agencies, Clients, Creative, News | Tagged agency review, Andrew Robertson, bbdo, clm/bbdo paris, Coke, ddb, diet coke, omnicom, Pepsi, PepsiCo, tbwa chiat day
By Stephen Foster on January 20, 2012
Etta James died today aged 73 but, in her day, she was a great singer, helping to bridge the gap between black singers who sounded white like Ella Fitzgerald and Sarah Vaughan and the likes of Diana Ross (yes, really), Kim Weston, Aretha Franklin and Tina Turner. She recorded ‘I just wanna make love to [...]
Posted in Agencies, Clients, Creative, News | Tagged Aretha Franklin, chess label, Diana Ross, diet coke, Ella Fitzgerald, Etta James, I just wanna make love to you, Kim Weston, Sarah Vaughan, Tina Turner
By Stephen Foster on January 16, 2012
They don’t give up in Atlanta do they? Before Christmas Coca-Cola ran a campaign with the World Wildlife Fund featuring white cans designed to plug their joint efforts to save polar bears. US Coke drinkers (some of whom seem markedly less intelligent than the polar bears) promptly complained in droves that they didn’t know which [...]
Posted in Agencies, Clients, Creative, News | Tagged atlanta, benefit cosmetics, canned promotion, coca-cola, diet coke, love it light, make up artist, mother campaign, new can designs, polar bears, white cans, wwf
By Stephen Foster on December 8, 2011
Selling Coca-Cola at Christmas in white cans to promote a tie-up with the World Wildlife Fund to help the declining polar bear population must have seemed a good idea at the time but, one and a half billion cans later, it has proved to be one of the mighty soft drink maker’s rare but spectacular [...]
Posted in Clients, Creative, News, PR | Tagged christmas promotion, classic coke, coca-cola, Coke, diet coke, marketing disaster, new coke, polar bears, project kansas, regular coke, world wildlife fund
Recent Comments