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Leo Burnett wins McDonald’s rebrand task
Ad Age reports that Leo Burnett has won the task to refresh/rebrand McDonald’s (take your pick) promised recently by CEO…
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Can a ‘no change’ rebrand save McDonald’s?
Surely some mistake? No, McDonald’s CEO Don Thompson (left) has promised analysts in the US that the company is about…
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World’s most influential copywriter Julian Koenig dies
That’s a big claim isn’t it? But Julian Koenig (left), who has died aged 93, was the man who wrote…
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DDB’s new ‘Influence Manifesto’ gets mixed reviews
The DDB network is famous for lots of things although, it must be said, more for what it did –…
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Agencies
Matt Eastwood takes the hot seat as JWT CCO
Why’s it such a hot seat? Because JWT (or J. Walter Thompson as we’re now supposed to call it, again)…
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News
McDonald’s boss blames DDB and Burnett for sales flop
McDonald’s has just posted its first sales drop in nine years and so CEO Don Thompson (left) is threatening lead…
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George Parker: where would I work now?
Where would I like to work if I was still inclined to work in the ad biz! Stephen has been…
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Why the PubliCom focus on mega spenders opens the door for start-ups to sweep up national accounts
Over the last week there has been a frenzy of speculation about the proposed merger between Omnicom and Publicis. It…
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Fallout from the Publicis/Omnicom merger
Richard Pinder writes: When first hearing the Publicis and Omnicom merger rumours you could have been forgiven for thinking it…
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