By George Parker on April 16, 2013
I was flattered when Stephen asked me to sully the pages of MAA with my choice of “Desert Island Ads.” After all, the previous writers have indeed been the crème of London’s adverati whose opinions are valued in the best West End bars and worst East End boozers. I shall endeavor to live up to [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged apple, chiat day, collett dickenson pearce, ddb, desert island ads, George Parker, goodby silverstein, IBM, ogilvy, snow plow
By Stephen Foster on April 8, 2013
Why, despite spending gazillions on ads, can’t Pepsi ever come up with a campaign? Its latest big thing is Beyonce (nothing personal dear) and here she is in a new ad for Pepsi Max called ‘Mirrors’ from 180LA. And what words of wisdom does it have for us? “Embrace your past but live for now.” [...]
Posted in Agencies, Clients, Creative, News | Tagged Beyonce, bmp, ddb, lipsmakin pepsi cola, mirrors, Pepsi, tv campaign
By Stephen Foster on April 1, 2013
Last year WPP’s Sir Martin Sorrell objected to the votes cast in the Cannes Lions media category; claiming that his company’s efforts had been conspired against by, er, conspirators – chiefly Omnicom it seems. Last year’s media jury was chaired by OMD boss Mainardo de Nardis and Manning Gottlieb OMD won the Grand Prix for [...]
Posted in Agencies, Clients, Creative, Media, News, PR | Tagged Amir Kassaei, awards row, block voting, cannes lions, ddb, google, holding company of the year, Mainardo de Nardis, media award, omnicom, Sir Martin Sorrell, WPP
By Stephen Foster on January 16, 2013
China and Japan aren’t always the best of pals (that’s enough serious political analysis for now) and Japanese marcoms giant Dentsu has therefore found it difficult to expand in its neighbour’s huge market. The traditional Dentsu model, providing absolutely everything including its own media channels, hasn’t worked very well anywhere else; other countries like to [...]
Posted in Agencies, Analysis, Clients, News | Tagged adidas, aegis, China, ddb, dentsu, grey, japan, Kitty Bu, mcgarrybowen, pfizer, reebok, thoughtful china, Tim Andree
By Stephen Foster on November 16, 2012
Consumer goods giant Procter & Gamble is cutting nearly 6,000 non-manufacturing jobs with ‘overlapping’ marketers set to take more than their fair share (if fair is what it is). So far roughly 1,000 marketers have been shown the door. And the company plans to batten down on agency costs too by running the same campaign [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged agency fees, ddb, job cuts, leo burnett, Marc Pritchard, McDonalds, procter & gamble, publicis groupe, saatchi & saatchi, wieden+kennedy
By Stephen Foster on November 16, 2012
The mighty McDonald’s, which seemed to have ridden out the recession as rivals Burger King and Pizza Hut struggled, has a nasty case of indigestion, posting its first monthly sales decline in nine years. First one to fall on her sword is the US business head Jan Fields, a 35-year company veteran, who is being [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged ddb, heye & partner, i'm lovin' it, Jan Field, Jeff Stratton, leo burnett, McDonalds, sales dip
By Angie Dean on November 6, 2012
Deutsch LA has poached Venables Bell creative director David Kim (left) as an EVP and group digital creative director on flagship account Volkswagen. “David is a brilliant digital designer and concepter with a truly varied background and we are so glad to have him,” says Mark Hunter, Deutsch LA partner and CCO. At Venables Bell [...]
Posted in Agencies, Clients, Creative, News | Tagged David Kim, ddb, deutsch, intel, Interpublic, Mark Hunter, venables bell, volkswagen
By Angie Dean on November 2, 2012
Anheuser-Busch InBev has named AKQA as its US digital agency for Budweiser, Bud Light and Stella Artrois, replacing Heineken at the WPP-own company. Heineken is in the process of moving its digital work to above-the-line agency Wieden+Kennedy. In US terms AB InBev is much bigger than Heineken although Heineken is one of the fastest-growing imports. [...]
Posted in Agencies, Clients, Creative, News | Tagged ab inbev, akqa, bud light, Budweiser, cavalry, coors, ddb, heineken, mcgarrybowen, Paul Chibe, Tom Bedecarre, wieden+kennedy, WPP
By Stephen Foster on October 17, 2012
The big marcoms companies have rather enjoyed the sagging global economy over the past couple of years, managing to increase revenue and earnings by rather more than most other sectors, apart from freaky performances like Apple’s (Apple is almost a sector of its own these days). Omnicom, number two by a narrow margin to WPP, [...]
Posted in Agencies, Analysis, Clients, Finance, News | Tagged bbdo, ddb, havas, John Wren, omnicom, publicis groupe, Sir Martin Sorrell, WPP
By Staff on October 10, 2012
Interpublic CEO Michael Roth might have turned the company around in financial terms but his big agency brands (headed by McCann, DraftFCB and Lowe) are struggling big time. Now Johnson & Johnson, which spends about $2.7bn globally including $2bn in the US, is reported to be dropping IPG creative agencies Lowe, Deutsch and The Martin [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged band-aid, bbdo, ddb, Interpublic, IPG, johnson & johnson, JWT, Michael Roth, omnicom, tylenol, WPP
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