David Ogilvy
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Advertisers
George Parker: brand or sales?
It would seem that the mind-bending and increasingly dumb debate pitting brand building against performance marketing continues to pile up…
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Ad Tech
George Parker: Andrew Essex on The End of Advertising
At the time I started to write this review, the world’s third largest holding company, Publicis, announced that they would…
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Advertisers
George Parker: why it’s not too late to award David Ogilvy the knighthood he richly deserves
Between copious amounts of Fourth Reich Potato Vodka during a non-stop snow storm last week, whilst flaneuring the “tubes” of…
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Advertisers
Gerry Human of Ogilvy on awards, Cantona, David Ogilvy and the London agency’s escape from Canary Wharf
Ogilvy & Mather is on a fearsome roll at the moment, displacing BBDO as the world’s most awarded network and…
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News
George Parker: how Thanksgiving became ‘Black Friday’
In case you missed it, today is Thanksgiving in the US, which is one of the very few days workers…
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Agencies
George Parker: the Big Dumb Holding Company mantra of Omnicom and WPP – screw up and clean up!
Back in 2011 George Parker predicted a future even more dominated by ad agency-based holding companies, a future that is…
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Advertisers
George Parker: the truth about advertising – actually Howard Gossage got there already
Anyone with enough fortitude to endure my ramblings (This is the nineteenth bloody episode of “Confessions of a Mad Man”…
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Advertisers
George Parker: how I invaded Madison Avenue
After arriving in New York in the booze and drug fuelled Mad Men sixties, my first task was to get…
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Advertisers
George Parker: how I met David Ogilvy – twice
When, in 1963, as a snot nosed 23 year old, I disembarked at pier 96 from the Queen Mary (the…
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