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By Stephen Foster on May 17, 2013
Well maybe it’s not a rush but David Beckham’s retirement, announced yesterday, at the age of 38 follows hard on the heels of that of his old manager Sir Alex Ferguson. Team-mate Paul Scholes, who some would say was an even better player, has also announced his retirement and it’s likely that another, 40 year-old [...]
Posted in Agencies, Clients, Creative, Media, News, PR | Tagged adidas, Andre Agassi, David Beckham, manchester united, PepsiCo, retirement, Sir Alex Ferguson, sponsors
By Stephen Foster on February 7, 2013
He’s a good sport that David Beckham isn’t he? No sooner has he signed for Paris St-Germain (giving his not inconsiderable wages to a children’s charity, which some curmudgeons have described as a tax dodge) than he gets ‘em mostly off for H&M in this film to promote David Beckham Bodywear. It’s directed by Lock [...]
Posted in Clients, Creative, News | Tagged Burt Lancaster, David Beckham, david beckham bodywear, Guy Ritchie, H&M film, paris st germain, the swimmer
By Angie Dean on December 17, 2012
The ad world has turned on its head really, not because of digital but because big, new, rich countries are coming into the market and producing hugely successful ads which would have been rejected in New York and London back in the 1960s. But sports stars weren’t so big then, of course. This one for [...]
Posted in Agencies, Clients, Creative, News | Tagged alametifarika, BA, Bradley Wiggins, David Beckham, iag, Kobe Bryant, Leo Messi, Penelope Cruz, turkish airlines, Youtube
By Angie Dean on November 27, 2012
Have you noticed the way ‘Christmas’ has become ‘Holiday’ in the US? They’re all it, retailers for example and now we have a cartoon Snoop Dogg (playing Ebeneezer Snoop aka Scrooge) wishing everyone a ‘Merry Holiday Day.’ Belatedly, of course. It’s all part of this Beavis and Butt-Head-styled opus from Sid Lee for Adidas, whose [...]
Posted in Agencies, Clients, Creative, News | Tagged adidas, Andy Murray, christmas ad, David Beckham, ebeneezer scrooge, facebook, merry holiday day, sid lee, Snoop Dogg
By Stephen Foster on October 30, 2012
Making the most of celebrities is rather a test for an agency and Mother New York took a bit of stick a while ago for its use of celebs including David Beckham for Burger King. But Mother London manages to keep the sick bags firmly in their pocket with this new ad for Acer’s Aspire [...]
Posted in Agencies, Clients, Creative, News | Tagged acer, aspire s7, burger king, David Beckham, dolphins, Megan Fox, mother
By Staff on August 20, 2012
Celebrity endorsement in advertising is always a two-edged sword. Sure, having hair-style challenged David Beckham or pukkah posh Joanna Lumley around helps to create lots of lazy interest. But interest in whom? For the most part the brand is no more than a moth fluttering about in the penumbra of the celeb’s brilliant aura. Until [...]
Posted in Agencies, Clients, Creative, Media | Tagged bbh, David Beckham, Joanna Lumley, Mo Farah, olympics 2012, Sir Richard Branson, Uma Thurman, Usain Bolt, Victoria Pendleton, virgin media
By Staff on August 13, 2012
Two of the faces of the just-closed London OLympics were a footballer who didn’t make Team GB (David Beckham) and a pop singer who died nearly 21 years ago but who featured strongly at the closing ceremony and whose anthems seem to sum up the experience (Queen’s Freddie Mercury). Another, of course, was heptathlon winner [...]
Posted in Clients, Creative, News, PR | Tagged adidas, closing ceremony, David Beckham, Freddie Mercury, Jessica Ennis, london olympics, queen
By Staff on July 20, 2012
How many times will David Beckham appear at the London Olympics in one form or another (including in person, of course)? Well he won’t be in the GB football team, having lost out to some aged Welshmen but here’s his first eve-of-games appearance for Samsung from South Korea-based agency network Cheil. It probably didn’t require [...]
Posted in Agencies, Clients, Creative, News | Tagged cheil worldwide, David Beckham, everyone's olympics games, galaxy s phone, london olympics, samsung, south korea, Wain Choi
By Angie Dean on May 23, 2012
David Beckham is so ubiquitous these days that it’s easy to forget he’s a footballer. So it’s clever of Samsung and Cheil to remind us of same by using him in this online film for the Galaxy Note tablet. The original idea was to get him to aim at Olympic rings apparently (this year being..) [...]
Posted in Agencies, Clients, Creative, News | Tagged cheil, David Beckham, Jason Zada, ode to joy, olympics, online film, Pepsi, samsung galaxy note
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