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By Staff on May 8, 2013
Ted Royer is chief creative officer of Droga5 New York, the flagship office of arguably the world’s hottest creative agency. Droga5 was founded by Australian Dave Droga (now creative chairman), a former Saatchi & Saatchi London creative chief. The agency recently announced that it was to build a new global network and opened its first [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged Dave Droga, droga5, guinness surfer, ibm watson, Jake Scott, new york cco, nike move, Ted Royer
By Stephen Foster on May 3, 2013
The big story of the past two weeks has been uber-successful New York (and Sydney and Auckland) agency Droga5′s decision to venture into further territories; initially London. But do such micro-networks really have a chance of succeeding? BBH tried it with a string of half a dozen agencies across across the world and it didn’t [...]
Posted in Agencies, Clients, Creative, Media, News, PR | Tagged BBC, bbh, Dave Droga, droga5, Jimmy Savile, Linus Karlsson, mccann, mccann melbourne, micro-network, Stuart Hall, webbys
By Staff on February 14, 2013
Cannes Lions celebrates its 60th this year (the week of June 16-22) and it has (as it boasts) produced a stellar list of jury presdents – Dan Wieden, Dave Droga, John Hegarty and Shelly Lazarus among them. Here they are (with their comments about how pleased they are to be there with a few tips [...]
Posted in Agencies, Clients, Creative, News | Tagged 60th anniversary, cannes 2013, Dan Wieden, Dave Droga, John Hegarty, jury presidents, Shelly Lazarus
By Staff on June 7, 2012
Arise Sir Dan, Lion of St Mark. The Dan in question is Dan Wieden, veteran co-founder and global executive creative director of Wieden & Kennedy, currently one of the world’s most outstanding creative advertising agencies. And what at first sight appears to be a Medieval chivalric order befitting the likes of Othello of Venice is, [...]
Posted in Agencies, Clients, Creative, News | Tagged 'Just Do It', Cannes International Advertising Festival, chrysler, coca-cola, Dan Wieden, Dave Droga, Delta Airlines, droga5, espn, heineken, honda, Kraft, Levi’s, lion of st mark, nike, old spice, Oregon, portland, procter & gamble, Titanium Lions, wieden & kennedy
By Stephen Foster on March 21, 2012
Here’s Dave Droga, legendary Aussie-born creative and boss of happening agency Droga5, telling Ad Age editor Abbey Klaassen why he thinks the ‘Mad Men’ era wasn’t necessarily the golden age of advertising (although he likes some of it) and why we might be embarking on one right now. And, being the good adman he is, [...]
Posted in Agencies, Clients, Creative, News | Tagged Abbey Klaassen, Ad Age, alka-seltzer, Dave Droga, ddb, droga5, golden age of advertising, jack tinker & partners, kraft cheese slices, kraft milk bite, mad men, Mary Wells, wells rich greene
By Staff on December 21, 2011
Mcgarrybowen and Droga5 are two of the hot contenders for US Agency of the Year so what could be more appropriate than the latter appointing the former? Here’s the official announcement. FOR IMMEDIATE RELEASE: Droga5 Taps McGarryBowen for Its Holiday Card Business NEW YORK, NY — December 19, 2011 — Droga5 today announced its selection [...]
Posted in Agencies, Creative, News, PR | Tagged Andrew Essex, Dave Droga, droga5, holiday card team, mcgarrybowen
By Stephen Foster on December 5, 2011
Well this should be fun: Kraft CEO Irene Rosenfeld has decided to hitch her star to the new Cadbury-based snacks business when Kraft Foods splits into two companies next year. North American V-P Tony Vernon will boss the boring old cheese-based US grocery business. You’d think that at her matronly age Irene would settle for [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged athenos, cadbury, cannes grand prix, company split, crispin porter, Dave Droga, droga5, fallon, gorilla ad, Irene Rosenfeld, Kraft, milka, philadelphia, saatchi & saatchi, snacks company, tobler suchard, Tony Vernon
By Stephen Foster on November 29, 2011
Kraft is launching its new granola and refrigerated milk bar MilkBite nationally next year and has appointed all-conquering agency Droga5, led by Dave Droga (pictured), to handle the account. Droga5, which won three Grand Prix at this year’s Cannes International Festival of Creativity, is arguably the agency of the moment and certainly appears to be [...]
Posted in Agencies, Clients, Creative, News | Tagged athenos, big bet, cadbury, dairy snacks, Dave Droga, droga5, Kraft, milkbite launch, operation spark
By Stephen Foster on August 31, 2011
Droga5, originally from Australia but now also one of New York’s hottest, has made further inroads into the global Kraft business with the appointment to handle Cadbury brands Boost, Cherry Ripe and Picnic in Oz. Long-serving Aussie agencies George Patterson/Y&R and The Ross Partnership have been dumped. Droga5, led by creative Dave Droga found its [...]
Posted in Agencies, Clients, Creative, News | Tagged athenos, Australia, boost, cadbury, cherry ripe, crispin porter+bogusky, dairy milk, Dave Droga, droga5, george patterson y&r, Kraft, martin, New York, picnic, prostitute ad, saatchi & saatchi, the ross partnership
By Stephen Foster on June 29, 2011
Which, strangely enough, were the three top agencies in the Cannes awards list of top indie agencies. I was actually going to put Mother third in this list despite a disappointing Cannes (the judges obviously didn’t get Ikea, reasonably probably) but Hamburg-based Jung von Matt won Cannes’ media agency of the year award ahead of [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged bmw, cannes, Cheill, Dan Wieden, Dave Droga, droga5, germany, Holger Jung, Interpublic, Jean-Remy von Matt, jung von matt, leading indie agencies, Maurice Levy, Mercedes, mother, omnicom, publicis groupe, Sir Martin Sorrell, wieden+kennedy, WPP
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