By Stephen Foster on January 24, 2013
We often muse in these pages about quite what sort of company WPP is and, more pertinently perhaps, what sort of company it intends to be. For years the assumption was that founder and CEO Sir Martin Sorrell just wanted it to be the biggest marcoms company in the world (which it now is): if [...]
Posted in Agencies, Clients, Finance, News, Research | Tagged acquisition, data, digital, e-commerce, retail, salmon, Sir Martin Sorrell, technology, WPP
By Stephen Foster on November 7, 2012
Havas increased its revenues by 11 per cent in the third quarter of this year to $546m but organic growth was down to the same disappointing levels of about two per cent reported by rivals WPP and Publicis Groupe; more evidence that the calamitous collapse of business confidence in the eurozone is hammering the big [...]
Posted in Agencies, Clients, Finance, News, Politics | Tagged data, david jones, havas, omnicom, publicis groupe, results, unilever, Vincent Bollore, WPP
By Staff on July 18, 2012
New research from the World Federation of Advertisers (WFA) and Warc has highlighted the changes that brands face in dealing with the torrent of data being generated by digital channels. A survey of senior marketers with global or regional responsibilities at major multinational brands found that many fear they will drown in data and as [...]
Posted in Clients, Media, News, Research | Tagged data, digital kpis research, mobile, online, social media, Stephan Loerke, wfa, world federation of advertisers
By Stephen Foster on May 29, 2012
WPP is to buy a majority stake in French digital data and campaign technology marketing group Predictys. Founded in 2007 and headquartered in Grenoble, Predictys has a co-operative database which includes information from 140m opted-in consumers sourced from about 25 partners. Most of its clients are affiliation networks that use it as a third-party provider [...]
Posted in Agencies, Clients, Finance, News, PR, Research | Tagged adam & eve, agm, chime communications, comparethemarket, coors, data, ddb london, easyJet, france, grenoble, grey, Hugh Baillie, JWT, kantar, kbm, Lord Bell, ogilvy, omnicom, pay package, Piers Pottinger, predictys, rkcr/y&r, Sir Martin Sorrell, vccp, WPP
By Stuart Smith on January 23, 2012
Talk about love-hate relationships. We read this week that Facebook – with a mere 800 million plus accounts worldwide – is now among America’s most hated companies – thanks to the perception that it doesn’t really care about its users’ privacy. When are we finally going to have the real debate about privacy – the [...]
Posted in News | Tagged abba, Big Brother, data, database revolution, facebook, google talk, little brother, outsourcing, privacy, spotify, Stuart Smith, training
By Stephen Foster on September 12, 2011
He’s never been agin it of course (WPP began by buying design companies even before becoming a global player by buying creative agencies JWT and Ogilvy & Mather) but WPP’s Sir Martin Sorrell has never figured very high on most people’s lists of creative advocates. Whereas biggest rival Omnicom is firmly founded on three unabashedly [...]
Posted in Agencies, Clients, Creative, Media, News, Research | Tagged 000 employees, 145, bbdo, business standard interview, creatives, Creativity, data, ddb, engagement, India, JWT, kantar, limitless budgets, long lunches, mec, media investment, mediacom, mindshare, ogilvy & mather, omnicom, Sir Martin Sorrell, tbwa, WPP
By Staff on August 30, 2011
In its recent figures WPP reported that digital, in one guise or another, now accounts for nearly 30 per cent of its business. So now it seems on the brink of taking a significant stake in Japanese digital agency DAC. The deal is supposed to be worth about $43m so a mere bagatelle as far [...]
Posted in Agencies, Finance, News, Research | Tagged apple, da consortium, dac, data, digital advertising, google, japan, omnicom, publicis groupe, research, Sir Martin Sorrell, WPP
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