Which is quite a feat for an adman but Jones, the boss of Euro RSCG who took over as CEO of Havas this year, has clearly decided that the best way to differentiate Havas from its bigger marcoms rivals is to be the consumer’s, indeed the world’s, best friend. His latest initiative is a forthcoming [...]
Well not quite but I agree with Agency Spy that there’s something decidedly Silence of the Lambs about this (Hannibal Lecter liked to consume the livers of his victims with fava beans and a nice chianti) from Danone and Y&R Prague. Jolly brave, especially on the part of the client. Whether or not it succeeds [...]
Yes it’s hardly a household name but Wimm-Bill-Dann controls 30 per cent of the Russian fruit juice and dairy products market, is listed on the New York Stock Exchange and operates in ten countries. And PepsiCo has decided to shell out $5.4bn, the biggest purchase of a Russian company by an outsider to date, to [...]
Healthy yogurt brand Actimel, owned by French food giant Danone, began to suffer as bloggers in Latin America spread rumours that it was addictive, harmful to children and destroyed stomachs. So after trying conventional means of combatting this including a TV campaign featuring Argentinian journalist Daniel Mainatti Actimel turned to local digital agency Sinus (seems [...]
Recent Comments