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By Stuart Smith on March 8, 2013
So, Nestlé is to drop George Clooney – Hollywood’s suavest since Cary Grant – as brand ambassador for Nespresso, to replace him with – what? Marketing’s John Reynolds, who got the scoop, does not specify. A Nestlé spokesman cryptically waffled on about “a solid relationship over the years” (seven of them in all) but reminded [...]
Posted in Agencies, Clients, Creative | Tagged club, crowd-sourcing, George Clooney, nespresso, Nestle, new spokesman, Penelope Cruz, Stuart Smith
By Stephen Foster on December 6, 2012
It’s been a trend for a while of course – Pepsico’s Doritos has been crowd-sourcing ideas for its Super Bowl ads for a while now. But savoury snacks are one thing, buying a car that costs about the same as a small house is quite another. But new WPP agency Hudson Rouge (we get the [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged crowd-sourcing, ford, hudson rouge, Jimmy Fallon, lincoln, luxury car, WPP
By Stephen Foster on May 29, 2012
Unruly Media has produced a very useful list of the top 20 most (Facebook) shared and (YouTube) viewed ads so far this year and the clear winner is ‘A dramatic surprise on a quiet square’ for Belgian TV channel TNT from Duvall Guillaume Modem with nearly 4,000 shares and a staggering 34m YouTube views. The [...]
Posted in Agencies, Clients, Creative, News | Tagged a dramatic surprise on a quiet square, ad of the year, Ad Van Ongeval, belgian tv channel, crowd-sourcing, czar, Dieter De Ridder, duvall guillaume modem, facebook, Koen Motier, Martin Hayman, most liked, most shared, tnt, unruly media, Youtube, youube
By Stephen Foster on April 20, 2012
Fresh from blitzing Rouen for Tic Tac, Ogilvy Paris has now unleashed its particular brand of anarchy on Paris with this ‘Parisian Pinball Park’ film rewarding the worst car parker in Paris with a gleaming new Ford Focus, which parks itself. Your correspondent has always been a bit sceptical about this crowd-sourcing/flash mob business (where [...]
Posted in Agencies, Clients, Creative, News | Tagged bois de boulogne, car parking, crowd-sourcing, flash mob, ford focus, gorillas, ogilvy paris, paris, parisian pinball park, rouen, tic tac
By Stephen Foster on April 16, 2012
So is gestural marketing a good thing; a way to promote word of mouth via social media and the like or just another cunning big corporation way to make people behave like prats in search of (in this case) a free Coke? And does such behaviour constitute ‘happiness’ as Coca-Cola and agency Ogilvy & Mather [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged coca-cola, Coke, crowd-sourcing, flash mob, gestural marketing, happiness campaign, Leonardo O'Grady, national university of singapore, next big thing, ogilvy & mather, social media, vending machine, Youtube
By Stuart Smith on March 23, 2012
By and large, corporate life is no laughing matter. One exception – and a cause of bottomless mirth at that – is the pompous business of corporate name-minting. Latest, in a long line of jokes, is ‘Mondelez International.’ What, you ask? It’s the new monicker for the Kraft spin-off snack business which will shortly be [...]
Posted in Clients, Creative, Finance, News | Tagged Aviva, cadbury, cod latin, corporate id specialists, crowd-sourcing, diageo, employees, Irene Rosenfeld, Kraft, mon delice, mondelez international, new name, oreos, Sharon Shedroff, strategic vision inc, Stuart Smith, Tony Vernon
By Angie Dean on February 9, 2012
Maybe this crowd-sourcing lark is a good idea after all, it certainly works for PepsiCo’s Doritos. Two Doritos films from indie film makers have topped USA Today’s polls for the most popular ad with the public at the Super Bowl, netting Kevin Willson (left) (‘Sling Baby’) and Jonathan Friedman (‘Great Dane’) $1m each from a [...]
Posted in Agencies, Clients, Creative, News | Tagged $1m prize, audi, crowd-sourcing, doritos, indie film makers, Jonathan Friedman, Kevin Willson, most-liked ads, PepsiCo, super bowl, usa today polls, venables bell
By Staff on January 26, 2012
General Motors’ ever-controversial global CMO Joel Ewanick has decided to outsource his creative ideas (or crowd-source as we say these days) for the Super Bowl, a path followed with some success by PepsiCo’s Doritos but a bit more questionable with cars. This is one such effort that’s running already. And it’s terrible. Ewanick is in [...]
Posted in Agencies, Clients, News | Tagged chevrolet, crowd-sourcing, doritos, general motors, goodby silverstein, Joel Ewanick, mother, PepsiCo, super bowl
By Angie Dean on January 17, 2012
Steven Spielberg thinks there should be Oscars for animals so why not Gold Lions for turtles? One such is the star of a new campaign for Hershey’s new Jolly Rancher Crunch n’ Chew candy, the result of a crowd-sourcing exercise on the theme ‘crunchy but chewy.’ The winner, ‘Turtle,’ was written and directed by Olivier [...]
Posted in Clients, Creative, News | Tagged crowd-sourcing, hershey, jolly rancher crunch n'chew candy, Olivier Agostini, turtle ad
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