By Stephen Foster on January 21, 2013
The fashion business, by and large, has proved remarkably resilient in the recession. Some big names, Aquascutum and Jaeger, have hit the buffers but such brands always seem to live on under another optimistic owner. House of Fraser and Debenhams, which many have consigned rather too soon to the knacker’s yard, seem to be thriving. [...]
Posted in Agencies, Clients, Creative, News | Tagged ais london, asos, catalogues, crm, harris tweed, jaeger, online, pure, retail
By Stephen Foster on November 22, 2012
London digital agency Kitcatt Nohr Digitas (Digitas bough Kitcatt Nohr 18 months ago) has won Weight Watchers’ £500,000 customer relationship management account (CRM). I’m never quite sure what CRM is but it’s something to do with keeping existing customers happy and recruiting new ones – which, logically, should mean running the entire company but never [...]
Posted in Agencies, Clients, News | Tagged account win, crm, customer relationship management, kitcatt nohr digitas, Weight Watchers
By Staff on April 27, 2011
Advertising Age has ranked independent specialist Acxiom Corporation as the number one agency in the US for the third year in a row. Acxiom CEO John Meyer (pictured) likes to call the agency “the biggest company you’ve never heard of.” Nasdaq-quoted Acxiom also ranked number one in Direct and CRM Agencies in the US, number [...]
Posted in Agencies, News | Tagged acxiom, Ad Age, advertising age, arkansas, crm, direct, little rock, number one us agency, Tim Suther
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