By Stephen Foster on November 29, 2012
Have the world’s advertisers decided they know everything? Or are the likes of Google providing them with so much data that they don’t need other research companies any more? We’ve remarked before on the way research -or ‘insight’ as it likes to call it – has been a drag on WPP ever since it bought [...]
Posted in Agencies, Finance, Media, News, Research | Tagged Creston, djm digital solutions, Don Elgie, insight, tns/sofres.research, WPP
By Staff on August 7, 2012
Havas boss David Jones is sticking to his policy of shopping in the bargain basement of marcoms land, with Don Elgie’s Creston mini-marcoms outfit revealing that the French-owned firm has bought six per cent of its shares. News emerged of Havas stakebuilding over the weekend. Creston, whose shares have risen accordingly, is now valued at [...]
Posted in Agencies, Finance, News | Tagged Creston, david jones, Don Elgie, havas, Interpublic, omnicom
By Stuart Smith on August 4, 2012
The market, as I said last week, is awash with rumours that Publicis Groupe is about to pounce on poor old Interpublic Group. No, really – seriously awash. So much so that IPG stock had jumped more than ten per cent to $10.87 (when I last looked) on speculation that PG is considering a $15-a-share [...]
Posted in Agencies, Clients, Finance, News | Tagged Creston, Interpublic, Isabelle Simon, Maurice Levy, Michael Roth, procter & gamble, publicis groupe, takeover, unilever
By Stephen Foster on April 4, 2012
New London agency Now calls itself an “agency for the accelerated world” but in its early days the agency seemed to go into rapid reverse. The agency was formed by former COI boss Mark Lund last year, seemingly with the £25m Waitrose account. But then creative Jeremy Carr decided to take the reins as a [...]
Posted in Agencies, Clients, Creative, News | Tagged bartle bogle hegarty, bt business, coi, Creston, DLKW, Don Elgie, hmdg, Jeremy Carr, Ken Hoggins, Lowe, Mark Lund, Nick Hurrell, now, ogilvy & mather, oystercatchers, Sir Martin Sorrell, tbwa, Waitrose, WPP
By Angie Dean on November 28, 2011
Lynx’s online campaign featuring glamour model Lucy Pinder was one of the own goals of the year, being (belatedly) banned by the UK’s Advertising Standards Authority. So now Lucy is appearing in a new film saying ‘sorry’ as she ruefully chucks away all the props, including skimpy costumes, used in the films. When we reported [...]
Posted in Agencies, Clients, Creative, News | Tagged asa ban, bartle bogle hegarty, Creston, direct marketing agency, Don Elgie, Lucy Pinder, lynx, porny internet films, tullo Marshall warren
By Angie Dean on July 14, 2011
We wrote earlier that DDB London wasn’t the happiest place at the moment with redundancies expected and it’s been hit by another body blow with the departure of four top creatives – Dave Henderson, Richard Denney, Christian Sewell and Andy McAneny – to Interpublic-owned DLKW Lowe. Henderson and Denney will be executive creative directors at [...]
Posted in Agencies, Clients, Creative, News | Tagged adam & eve, Andy McAneny, Christian Sewell, creative directors, Creston, Dave Henderson, ddb london, dlkw lowe, Don Elgie, George Prest, halifax, Lowe London, Richard Denney, Sir Frank Lowe, Tesco, the red brick road, unilever
By Angie Dean on January 17, 2011
Former agency boss Steve Blamer is setting himself up as an agency search consultant, without whom no big agency review seems complete these days, and has told Ad Age that the business is rife with double dipping, search consultants taking a fee from the client but also from agencies. Without the client’s knowledge presumably. He [...]
Posted in Agencies, Clients, Finance, News | Tagged agency search consultants, Creston, Don Elgie, double dipping, fcb, grey, pitches, Steve Blamer
By Stephen Foster on January 7, 2011
Timing is all in the retail business and new Morrisons CEO Dalton Phillips, hired last year from Canadian outfit Loblaw to replace Marc Bolland, has clearly decided that the supermarket chain needs a marketing shake-up. Long-time group marketing director Angus Maciver is leaving to explore those other opportunities that now and then become so attractive [...]
Posted in Agencies, Clients, News | Tagged Angus Maciver, Belinda Youngs, Creston, Dalton Phillips, delaney lund knox warren, dlkw lowe, Don Elgie, halfords, halifax, Marc Bolland, Morrisons, Nick Collard, Richard Lancaster, Sir Stuart Rose
By Stephen Foster on June 29, 2010
Creston CEO Don Elgie was putting a brave face on things as he announced the marcomms group’s latest results in the wake of the sale of ad agency DLKW to Interpublic’s Lowe Worldwide for £28m. Creston made pre-tax profits of £8.2m on sales of £80.5m in the year to March 31, pretty respectable in recessionary [...]
Posted in Agencies, Finance, News | Tagged chiat day, Creston, DLKW, Don Elgie, Interpublic, Lowe
By Stephen Foster on June 28, 2010
£28m looks a rather generous cash payment by Interpublic’s Lowe agency for London agency Delaney Lund Knox Warren – until you note that current owner Creston paid £34m for it a couple of years ago. Both figures look a bit toppy for an agency making about £2m a year profit. Lowe these days, in London [...]
Posted in Agencies, News | Tagged Creston, DLKW, Don Elgie, halifax, Interpublic, Lowe, Michael Roth
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