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By Staff on November 29, 2012
BETC Paris is one of the hottest (as well as the biggest) agencies in France and owner Havas seems determined to make it a world brand. BETC’s new London outpost, headed by CEO Matthew Charlton and ECD Neil Dawson has a key role to play in the process and the agency has just hired four [...]
Posted in Agencies, Clients, Creative, News | Tagged betc, cow & gate, jonathan Davis, London, Matthew Charlton, Neil Dawson, paris, samsung, seductive motion
By Staff on November 8, 2012
More singing babies but this time not quite as chirpy as Cow & Gate’s ‘Feed Their Personalities’ orchestra. This is JWT Toronto for the local Hospital For Sick Children (or ‘SickKids’) with a campaign called ‘Together We Will’ making good use of the old Roy Orbison tune You Got It. The copywriter was Jed Churcher [...]
Posted in Agencies, Clients, Creative, News | Tagged cow & gate, hospital for sick children, jwt toronto, Roy Orbison, together we will
By Stephen Foster on November 5, 2012
After the pyrotechnics of its ‘baby orchestra’ ad Cow & Gate and agency BETC London have come down to earth with this workaday ad for Growing Up Milk, suggesting it as an alternative to all the other things the greedy little darlings put in their mouths. But it suggests that ‘feed their personalities’ might indeed [...]
Posted in Agencies, Clients, Creative, News | Tagged betc london, cow & gate, feed their personalities, growing up milk
By Angie Dean on November 5, 2012
It’s funny how the same themes for different ads pop up at the same time: we’ve just had BETC’s baby orchestra for Cow & Gate from BETC and now Grey London had assembled a (bits of old) printer orchestra to play The Times They Are A Changin’ for Brother’s new Print 3.0, does-it-all-in-one-and-pours-you-a-cocktail product. Grey [...]
Posted in Agencies, Clients, Creative, News | Tagged Bob Dylan, brother, cow & gate, grey london, Nick Rowland, print 3.0, times they are a changin'
By Giles Keeble on October 24, 2012
At BMP’s party to celebrate the work of John Webster (left) I noticed something he had once written, the gist of which was that in Rembrandt’s time very few people saw his work, whereas millions will see your ad, so “let’s make it good.” If you – as a client or an agency – don’t [...]
Posted in Agencies, Analysis, Clients, Creative | Tagged axe, bmp, cow & gate, direct.tv, John Webster, samsung, Sunday Times, viral, Youtube
By Stephen Foster on October 9, 2012
There’s been a real shortage of British ads with award-winner stamped all over them this year, some undeniably clever ones (like AMV/BBDO’s Mercedes A-class launch) but nothing much that just works first time. Given that Cannes is the awards venue of choice these days, being light on language doesn’t hurt either. This ‘feed their personalities’ [...]
Posted in Agencies, Clients, Creative, News | Tagged awards, baby food, betc london, Clive Pickering, cow & gate, Jim Field Smith, Paul Copeland, rsa
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