By Paul Simons on February 11, 2013
An issue a lot of advertising people confront today is that of monetising experience and expertise. If we have a heart problem and need surgery our instinct is to opt for the best man in the land and pay him whatever he asks for. Not so in the advertising world. I trot out the following [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News | Tagged avis, Bill Bernbach, consultants, Dave Trott, gold greenlees trott, london doclkands, Mike Greenlees, paying for ideas, pitches, reassuring expensive, stella artois, we try harder
By Stephen Foster on May 10, 2012
Surveys of this and that are spewing out of the ANA (Association of National Advertisers) Financial Management Conference in Florida, as they do on these occasions. One survey of the big advertisers present says that 65 per cent of them plan to reduce or restructure ‘agency compensation,’ but then such surveys always do. Which rather [...]
Posted in Agencies, Clients, Finance, News, Research | Tagged accenture, aegis, agency payments, ana, association of national advertisers, auditors, carat, consultants, ebiquity, general motors, holding company revenue, Jerry Buhlmann, Joel Ewanick, low costs at any cost, performance incentives, surveys
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