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By Stephen Foster on May 29, 2012
WPP is to buy a majority stake in French digital data and campaign technology marketing group Predictys. Founded in 2007 and headquartered in Grenoble, Predictys has a co-operative database which includes information from 140m opted-in consumers sourced from about 25 partners. Most of its clients are affiliation networks that use it as a third-party provider [...]
Posted in Agencies, Clients, Finance, News, PR, Research | Tagged adam & eve, agm, chime communications, comparethemarket, coors, data, ddb london, easyJet, france, grenoble, grey, Hugh Baillie, JWT, kantar, kbm, Lord Bell, ogilvy, omnicom, pay package, Piers Pottinger, predictys, rkcr/y&r, Sir Martin Sorrell, vccp, WPP
By Angie Dean on March 17, 2011
They’re getting classy these days, UK price comparison websites, and Moneysupermarket.com has raised the stakes a bit by hiring Mother to handle its £25m (media equivalent) creative advertising. The business moves from Dare whose swan song was quite a nice ad featuring politician John Prescott. Mother, which seems to have been a bit quiet recently, [...]
Posted in Agencies, Clients, Creative, News | Tagged bartle bogle hegarty, Chris Wilkins, comparethemarket, dare, GoCompare, john Prescott, Johnny Vegas, meerkats, moneysupermarket, mother, pg tips, Sian Vickers, wieden & kennedy
By Stephen Foster on January 13, 2011
UK budget airline Easyjet is reviewing its creative account at Publicis following a change of top management while furniture megastore DFS is doing the same to its whopper £92m media account, the eighth-biggest in the UK according to Campaign. And, just to create a trio, price comparison site moneysupermarket.com is reviewing its creative account even [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Alan Leighton, Asda, brilliant media, Carolyn McCall, Chris Wilkins, comparethemarket, dare, dfs, easyJet, GoCompare, john Prescott, lord kirkham, mars, Maurice Levy, meerkats, moneysupermarket, Omid Djalili, Paul Troy, Peter Duffy, publicis, Richard Baker, Sian Vickers, Simon Gulliford
By Angie Dean on December 23, 2010
It’s been a bumper year for TV advertising in the UK with revenue up between 15 and 20 per cent over 2009. Interestingly online companies are taking more of the top spots according to Nielsen, accounting for ten of the top 200 advertisers, up from four in 2009. Some of these are our old friends [...]
Posted in Clients, Media, News | Tagged comparethemarket, glasses direct, GoCompare, Jamie Murray Wells, Kevin Cornils, meerkats, nielsen, uk tv advertising
By Angie Dean on October 22, 2010
No-one seems to know whether this new emporium will be called Comparethemarket or Comparethemeerkat but the price comparison site is opening its first, pop-up, store at 80 Regent Street in London on October 28. For two days only. The site has been running a Facebook campaign claiming the new store’s purpose is to publicise head [...]
Posted in Agencies, Clients, News | Tagged comparethemarket, comparethemeerkat, regent street store, vccp
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