By Stuart Smith on May 4, 2012
Handily, just weeks before an IPO tipped to give Facebook a value twice that of Ford, some research has come to light underwriting investors’ colossal projection of faith. Here, to give the flavour, is Mediapost’s take on it: Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 [...]
Posted in Agencies, Finance, Media, News, Research | Tagged Agencies, agency executives, comcast, display, facebook, ford, ipo, John Shelton, mediapost, research, search, social media, strata, valuation
By Stephen Foster on September 14, 2011
WPP media buyer Maxus was originally promoted as a ‘conflict shop’, somewhere for clients to go who couldn’t be fitted in to existing WPP media agencies MediaCom, Mindshare and MEC. But WPP CEO Sir Martin Sorrell was never going to settle for such a modest objective (he tried it years ago with creative agency network [...]
Posted in Agencies, Clients, Media, News, Research | Tagged aegis, Ann Stewart, carat, comcast, ddb entertainment, Hugo Gomez, initiative, Interpublic, ipsos, los angeles, maxus, mec, mediacom, mexico city, mindshare, omnicom, Pamela Haupert Sullivan, publicis groupe, red cell, sc johnson, Sir Martin Sorrell, synovate, toronto, universal film, universal mccann, WPP
By Stephen Foster on March 29, 2011
The merger between cable and broadband giant Comcast and NBC Universal with its terrestrial TV network, Universal Studios film business and theme parks has created one of the biggest players on the worldwide media stage. Now the combined company is putting its US media business up for review, an account conservatively estimated at $1.2bn but [...]
Posted in Agencies, Media, News | Tagged aegis, comcast, Disney, gap, Interpublic, nbc universal, omd, publicis groupe, sky, starcommediavest, universal mccann, WPP
By Stephen Foster on July 2, 2010
Apple is set to become the biggest provider of on-demand films in the US by the end of 2014 according to research firm Screen Digest. Through its iTunes store it will overtake the second-placed company Time Warner by the end of this year with sales of $280m and market leader Comcast in 2014, with sales [...]
Posted in News | Tagged apple, comcast, iTunes, on-demand film, Steve Jobs, time warner
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