By Staff on January 14, 2013
Coke’s ‘Open Happiness’ appears to be a campaign with legs; because it’s making the world a better place of course (that’s the idea anyway). Here’s the latest, ‘Lets’ Go Crazy,’ from Ogilvy Brazil, featuring Supertramp’s Give A Little Bit. Do you want to be ‘high-fived’ by a passing cyclist when you’re trying to hail a [...]
Posted in Agencies, Clients, Creative, News | Tagged coca-cola, Coke, let's go crazy, ogilvy brazil, open happiness, supertramp
By Stephen Foster on January 3, 2013
Funny how Coca-Cola has made polar bears a brand property: maybe, way back, someone in Atlanta decided it needed a winter strategy. Anyway, it’s now produced on online epic featuring said animals, produced by Ridley Scott, David Scott is involved in there somewhere, and directed for CAA by Kung Fu Panda director John Stevenson. It’s [...]
Posted in Agencies, Clients, Creative, News | Tagged caa, coca-cola, Coke, John Stevenson, kung fu panda, online film, ridley scott
By Staff on November 27, 2012
Much muttering in UK adland about TV copy clearance gatekeeper Clearcast’s decision to ban SodaStream’s Alex Bogusky ad knocking plastic bottle consumption. Not only do they suspect the board of Clearcast – made up of representatives of the main UK free-to-air channels (including the BBC), Sky and CNN, for some reason – of being got [...]
Posted in Agencies, Clients, Creative, Media | Tagged Alex Bogusky, clearcast, Coke, commercials, fizzy drinks, hogarth, ofcom, Pepsi, pre-media, sodastream, uk regulator, WPP
By Stephen Foster on October 11, 2012
In his last incarnation at MDC Partners, the company that bought the agency he founded Crispin Porter+Bogusky, Alex Bogusky rejoiced in the title of chief insurgent officer. Well he’s back in the ad business, sort of, and has just made this film for the Center for Science in the Public Interest (CSPI) kicking the soft [...]
Posted in Clients, Creative, News, PR, Research | Tagged Alex Bogusky, Coke, crispin porter+bogusky, cspi, mdc partners, obesity, Pepsi, polar bears
By Stephen Foster on July 10, 2012
The award (won by Mars this year) doesn’t go to an individual of course but Coca-Cola marketer Jonathan Mildenhall (left) has become the face of the mighty corporation and its excellent advertising. Coke won 30 Lions at this year’s festival (two more than BBH) so it’s a pretty safe bet that he’ll be up on [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged advertiser of the year, cannes, coca-cola, Coke, Joanthan Mildenhall, mars, mother
By Stephen Foster on June 19, 2012
Not a lot really, just that you won a Lion the year before and have written a decent submission paper explaining why your campaign worked (a bit like university course work). It’s not that BBH’s campaign for Unilever’s Axe (or Lynx, depending in which country your armpit is situated) is bad; it’s had its peaks [...]
Posted in Agencies, Clients, Creative, News | Tagged axe, bbh, cannes, Coke, creative effectiveness grand prix, google, Harvey Gabor, lynx, Mercedes, mobile grand prix, outdoor, unilver
By Stephen Foster on April 19, 2012
They think big at Coca-Cola these days, trying to appropriate ‘happiness,’ the theme of its current campaign, and now it’s teaming with music service Spotify to offer free music on its Facebook page. This, in turn, tunes in with a whole series of music events at the forthcoming London Olympics featuring various performers including UK [...]
Posted in Agencies, Clients, Creative, Media, News, PR | Tagged big brands, coca-cola, Coke, critics, Dizzee Rascal, facebook page, games hijack, london olympics, McDonalds, music events, spotify
By Stephen Foster on April 16, 2012
So is gestural marketing a good thing; a way to promote word of mouth via social media and the like or just another cunning big corporation way to make people behave like prats in search of (in this case) a free Coke? And does such behaviour constitute ‘happiness’ as Coca-Cola and agency Ogilvy & Mather [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged coca-cola, Coke, crowd-sourcing, flash mob, gestural marketing, happiness campaign, Leonardo O'Grady, national university of singapore, next big thing, ogilvy & mather, social media, vending machine, Youtube
By Stephen Foster on April 13, 2012
PepsiCo North America has taken the chopper to its agency roster, nixing about 50 agencies and putting nearly all the business into Omnicom, chiefly BBDO but also TBWA and DDB. As such it’s a mirror of the General Motors strategy, cut down suppliers, save costs and, hopefully, get something better. In GM’s case it formed [...]
Posted in Agencies, Clients, Creative, News | Tagged agency review, Andrew Robertson, bbdo, clm/bbdo paris, Coke, ddb, diet coke, omnicom, Pepsi, PepsiCo, tbwa chiat day
By Stephen Foster on March 15, 2012
McCann Erickson London chairman and CCO Linus Karlsson (same job in New York) has advanced his hoped-for creative revolution at the Interpublic-owned network by hiring Rob Doubal and Lolly Thomson from Wieden+Kennedy London as executive creative directors (pictured by Campaign, with beards). AT W+K the two were creative directors working on Nestea and the huge [...]
Posted in Agencies, Clients, Creative, News | Tagged Barry Day, Coke, creative leaders, Don White, esso, Interpublic, Linus Larlsson, Lolly Thomson, martini, mccann erickson london, mccann worldgroup, Neil Christie, New York, Nick Brien, nokia, Rob Doubal, Tesco, wieden+kennedy london
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