By Staff on April 17, 2013
Missed this one first time round; it’s a campaign for Fiat (aka Chrysler) from Wieden+Kennedy Portland explaining the quirky, if somewhat unreliable, Italian motor manufacturer’s appeal to and synergy with the Chinese. W+K Portland certainly can’t be accused of ducking big issues; witness its debut campaign for Facebook verging on Douglas Adams territory and also [...]
Posted in Agencies, Clients, Creative, News | Tagged cars, China, chrysler, facebook, fiat, italy, la vita e bella, moms campaign, portland, procter & gamble, wieden+kennedy
By Stephen Foster on February 4, 2013
Gulp, it’s Wieden+Kennedy grabbing the US nation firmly by the tear ducts for Chrysler again. We’ve had Eminem’s ode to Detroit and Clint Eastwood’s ‘Halftime in America’ in the last two years and this year’s Chrysler Super Bowl epic features Oprah Whinfrey lauding ‘A nation that is whole again’ for a rather gaudy-looking Jeep. Who [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged a nation that is whole again, chrysler, jeep, Oprah Whinfrey, Paul Harvey, ram trucks, so god made a farmer, super bowl 2013, tv ads, wieden+kennedy portland
By Staff on December 6, 2012
Those agencies without a big car account will be preparing to work overtime at Christmas as Honda reviews its $500m Honda and near-$200m Acura accounts in the US. Both accounts have been with indie agency RPA since 1986 and it would be a possibly fatal blow to RPA if they were to move. RPA is [...]
Posted in Agencies, Clients, Creative, News | Tagged $700m agency review, chrysler, dentsu, honda, mcgarrybowen, rpa, us, wieden+kennedy
By Staff on October 30, 2012
Yet another US election ad caught with its integrity down. This time it’s all about Mitt Romney desperately currying favour in the battlefield state of Ohio by resorting to what appear to be – er – lies about Chrysler’s employment policy. The automobile industry being a big employer in those rust-belt parts, any suggestion that [...]
Posted in Agencies, Clients, News, Politics | Tagged Barack Obama, chrysler, election ads, jeep, Mitt Romney, Ohio
By Stephen Foster on October 24, 2012
Clint Eastwood produced a rather bizarre turn at the Republication convention (addressing an empty chair) and here he is again, fronting up for Mitt Romney in one of the many PAC-funded ads that the US bizarrely allows in elections (PACs are collections of party supporters with few spending limits). So it’s not an official Romney [...]
Posted in Creative, News, Politics | Tagged Barack Obama, chrysler, Clint Eastwood, halt-time in america, Mitt Romney, pacs, republicans, wieden+kennedy
By Stephen Foster on October 10, 2012
Wieden+Kennedy seems to be top of every client’s wish list at the moment: why, you might ask? Obviously they’re pretty good and have been for 30 years now. But for most of those 30 years they were a minority taste with a small number of big clients, chiefly Nike, and rather more smaller ones. Now [...]
Posted in Agencies, Analysis, Clients, Creative | Tagged artisanal advertising, chrysler, Clint Eastwood, Eminem, John Jay, Sergio Marchionne, wieden+kennedy
By Stephen Foster on October 5, 2012
Well it’s certainly aiming high. Facebook, it says, is a way of bringing people together, something to hang on to in a tough world and an even more threatening universe (cut to threatening universe, which you don’t often see in ads). One of the “things that connect us.” Films/ads (which is it?) always take the [...]
Posted in Agencies, Analysis, Clients, Creative, Media, News | Tagged billion users, chrysler, detroit, facebook, levis, procter & gamble, Rebecca Van Dyck, the things that connect us, wieden+kennedy portland
By Stephen Foster on July 17, 2012
Fiat-owned Chrysler has won most of the plaudits going for its campaign featuring, inter alia, Eminem and Clint Eastwood from Wieden+Kennedy. Fiat’s efforts for its own cars in America have been, by contrast, a car crash, most notably the awful ads featuring Jennifer Lopez. Which resulted in the abrupt departures of some Fiat marketing executives [...]
Posted in Agencies, Clients, Creative, News | Tagged chrysler, fiat 500, immigrants ad, Jennifer Lopez, the richards group, wieden+kennedy
By Staff on July 16, 2012
Here’s a decent ad for the launch of Chrysler/Fiat’s new Dodge Dart sporty sedan, based on the Alfa Romeo Giulietta. Agency Wieden+Kennedy Portland has turned the ‘men in white coats’ school of car advertising (patented by Audi/VW) neatly on its head. The film was directed by Christopher Riggert for Biscuit Filmworks. But if this is [...]
Posted in Agencies, Clients, Creative, News | Tagged alfa romeo giulietta, chrysler, dodge dart, fiat, wieden+kennedy portland
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