christmas ads
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John Lewis snaps back into Christmas action with Saatchi debut
The John Lewis Christmas ad is probably bigger news in adland than the world at large these days (which seems…
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System1 ranks early Christmas ad winners
System1 ranks ads by a consumer survey using what it calls a Spike Rating (stars) predicting short term sales impact.…
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Amazon turns positive spotlight on fun-loving oldies
“Keep it simple, stupid” is usually wise advice, in ads too, and Amazon has done just that with this Xmas…
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Ever-reliable Kevin the Carrot takes Aldi into Roald Dahl territory
There are two themes in this year’s Christmas ads – ‘feelgood’ and find a way of showing lots of products.…
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St Luke’s brings human dimension to Christmas for Heathrow
Heathrow usually enters the lists at Christmas – not entirely sure why although I guess you can choose an airport…
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Coca-Cola overdoses on Xmas Santas
“The world needs more Santas” Coca-Cola is telling us in its latest Christmas extravaganza, and when you look around at…
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Morrisons takes gloves off for Christmas
If there’s a theme in this year’s big Christmas ads it’s ‘feelgood factor’ coupled with that old standby a groaning…
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Can Sainsbury’s combine a new brand platform with Christmas?
Sainsbury’s is using its Christmas ad with Rick Astley to introduce its new brand platform – ‘Good food for all…
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Rick Astley gives sneak peek at Sainsbury’s Xmas
The big guns are loading for Christmas with celebs all over the place (even if you’re not quite sure who…
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