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By Staff on April 11, 2013
Ed Balls cals it ‘flatlining,’ others say the UK economy is bumping along the bottom – and clearly advertising is not immune from this stasis. That’s the message from the IPA’s latest quarterly Bellwether survey of the UK industry anyway. Here’s what it says: Q1 2013 brought little change to marketing budgets with only a [...]
Posted in Agencies, Analysis, Clients, Finance, Media, News, PR, Research | Tagged ad budgets, bellwether survey, Chris Williamson, Ed Balls, flatlining, internet, ipa, marketing budgets, markit, Paul Bainsfair, PR
By Staff on January 17, 2013
The quarterly IPA Bellwether Report into marketing budgets (or expected marketing budgets) assembled by Markit is all jolly useful but it’s been a bit of a non-event over the past couple of years – up a bit now and then but mostly down, by just a percentage point or so. 2012 Q4′s net balance is [...]
Posted in Agencies, Analysis, Clients, Media, News, PR, Research | Tagged 2012, 2013, 2017, Chris Williamson, ipa bellwether survey, marketing budgets, markit, Nicola Mendelsohn, uk economy
By Stephen Foster on October 18, 2012
The latest IPA Bellwether survey published today reveals that marketing budgets were revised down for a second successive quarter in Q3 to the greatest extent since the end of 2009. This was due to a tough trading environment hampering profitability and cash flow amid concerns over the overall economic outlook. As a consequence a tight [...]
Posted in Agencies, Clients, Finance, News, Research | Tagged Chris Williamson, Danny Alexander, George Osborne, gloomsters, internet, ipa bellwether survey, markit, Nicola Mendelsohn, search, uk economy
By Stephen Foster on July 12, 2012
The latest Bellwether survey from the UK’s IPA (the agency trade body) published today shows that marketing budgets were revised down for the first time in a year in Q2 (April to June) reflecting pressure to cut costs as profit margins continue to be hit by weaker-than-expected sales. All this amid hardly surprising concerns about [...]
Posted in Agencies, Clients, Finance, Media, News, Politics, Research | Tagged ad slowdown, ad spending, Chris Williamson, Danny Alexander, George Osborne, ipa bellwether report, uk economy
By Staff on October 13, 2011
UK marketing budgets were revised up in the third quarter of 2011, with 21 per cent of companies raising spending while 17 per cent reduced it, according to the latest UK IPA Bellwether report by Markit Economics. But it’s still ‘tin hat’ time in the UK with 39 per cent of the marketing executives surveyed [...]
Posted in Agencies, Clients, Media, News | Tagged bellwether survey, Chris Williamson, ipa, markit, online, Paul Bainsfair, traditional media, uk spending increase
By Staff on July 12, 2010
UK clients surveyed by the IPA’s quarterly Bellwether report have started cutting budgets again, reversing the optimism reflected in the previous report. In the quarter to June 20 per cent of the 300 marketing execs surveyed said they were cutting back against 15 per cent who said they planned to spend more. “The downward revision [...]
Posted in Agencies, Clients, News | Tagged Chris Williamson, client cutbacks, ipa bellwether report, television
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