By Stephen Foster on May 16, 2013
I wonder if The Martin Agency had seen McCann Melbourne’s ‘Dumb Ways To Die’ before they produced this new ‘Wonderfilled’ campaign for Mondelez’s signature brand Oreo? They’d certainly have seen CAA’s Grand Prix-winning Chipotle. But there’s nothing wrong with cutesy animation and a decent tune; provided you pull it off – otherwise you’ll be choking [...]
Posted in Agencies, Clients, Creative | Tagged chipotle, cutesy animation, dumb ways to die, mondelez, oreo, wonderfilled campaign
By Stephen Foster on May 9, 2013
McCann Melbourne’s much-lauded Dumb Ways To Die for the local Metro system landed the Best In Show gong at the One Show awards in New York. At this rate the bookies will stop taking bets on it cleaning up at Cannes in June. But it is brilliant. The full list of winners is here. Other [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged best in show, cannes, chipotle, dumb ways to die, espn, mccann melbourne, Michael Jordan, one show, ragu, three little pigs
By Stephen Foster on May 2, 2013
McCann seems to have topped the global agency stakes at this year’s Webby Awards (it thinks it has anyway) with ten; spearheaded by McCann Melbourne’s ‘Dumb Ways To Die’ for the local Metro system. This was awarded the most Webbys for a single campaign, hardly surprising for a film that has garnered over 45m YouTube [...]
Posted in Agencies, Clients, Creative, News | Tagged cannes lions, chipotle, dumb ways to die, Emily Lubitz, John Mescall, mccann, melbourne metro, online film, safety message
By Stephen Foster on April 24, 2013
Do you remember those cheesy old compilation records? “The best tracks from a boy band you’ll never hear from again – ever”? Well 2013 in adland may defy even the wit of music biz copywriters if it carries on like this. Can you think of a really good ad, a real show-stopper? God knows what [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News | Tagged 2013, advertising, betc 'the bear', big dumb clients, chipotle, George Parker, guardian three little pigs, Joel Ewanick, most boring year ever, Sir Martin Sorrell, three campaign, wieden+kennedy, WPP
By Stephen Foster on June 23, 2012
Once upon a time ads had jingles then a few Brits, John Hegarty at BBH with ‘Heard it through the Grapevine’ for Levi’s being the most notable example, thought that was a bit old-fashioned and began choosing already out there music to give their ads more resonance. Earlier in the week we noted that Chipotle, [...]
Posted in Agencies, Clients, Creative, News | Tagged back to the start, bbh, betc 'the bear', branded entertainment grand prix, canal plus, chipotle, coldplay, creative artists agency, fast food chain, film grand prix, saatchi & saatchi, sustainable farming, the guardian, the scientist, three little pigs, Willie Nelson
By Staff on June 12, 2012
It’s nearly time to pack the Hawaiian Tropic (or maybe the St Tropez fake tan) for Cannes so awards number crunchers The Gunn Report are offering a sweepstake on likely winners. 1. CHIPOTLE “Back To The Start” UNITED STATES 2. BGH SILENT AIR CON “Dads In Briefs” ARGENTINA 3. DnB NOR BANK “Finally Married” NORWAY [...]
Posted in Agencies, Clients, Creative, News | Tagged cannes, chipotle, fernet 1882, likely winners, smart car, sweepstake, the guardian, the gunn report, Toshiba
By Stephen Foster on May 17, 2012
Chipotle’s ‘Back to the Start’ from Creative Artists Agency won the film Grand CLIO at this year’s awards of the same name in New York while Wieden+Kennedy’s ‘Grrr’ ad for Honda Diesel won the Hall of Fame Award for more elderly ads (five years old or more). Amid a plethora of awards Ogilvy & Mather [...]
Posted in Agencies, Clients, Creative, News | Tagged Adam Foulkes, Alan Smith, Annie Liebowitz, Anthony Bourdain, bbdo, chipotle, clio awards, creative artists agency, fallof dame, film grand clio, honda diesel grrr, Johnny Kelly, New York, nexus productions, ogivly & mather, Piyush Pandey, smuggler, volkswagen, wieden+kennedy london, Willie Nelson
By Stephen Foster on February 15, 2012
Putting your ad in the right place (in front of zillions of eyeballs) has always been the key to buying paid-for media and Chipotle appears to have scored mightily with its ‘Back to the Start’ ad featuring Willie Nelson (pictured) in the recent Grammy’s music awards show. Tex-Mex chain Chipotle is running its first national [...]
Posted in Clients, Creative, Media, News | Tagged 4m youtube hits, back to the start, chipotle, fast food, grammys, in-house advertising, Johnny Kelly, media buy, music awards, nexus, sustainable food, tex-mex chain, uk film production company, Willie Nelson
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