By Staff on April 29, 2013
Next time you’re in China you may wish to travel around that rather large country on budget carrier Spring Airlines. Saving money is always good of course and Spring has further plans to divert you: dressing male crew (including pilots) in butler’s garb (including long black apron) and female cabin crew as ‘French Maids.’ Never [...]
Posted in Clients, Creative, News | Tagged budget carrier, cabin crew, China, french maids, pilots, spring airlines
By Stephen Foster on April 26, 2013
First up Huntsworth boss Lord Chadlington (Peter Gummer as was) says he wanted to buy leading Chinese PR firm Blue Focus. But now BF, led by Oscar Zhao (left), has, in effect, turned the tables by buying 19.8 per cent of Chadlington’s firm for £36.5m, valuing it at a lofty £180m. This deal has a [...]
Posted in Agencies, Clients, Finance, Politics, PR | Tagged aegis, asia, blue focus, China, deal, dentsu, hunstworth, Lord Chadlington, omnicom, PR, publicis groupe, WPP
By Staff on April 17, 2013
Missed this one first time round; it’s a campaign for Fiat (aka Chrysler) from Wieden+Kennedy Portland explaining the quirky, if somewhat unreliable, Italian motor manufacturer’s appeal to and synergy with the Chinese. W+K Portland certainly can’t be accused of ducking big issues; witness its debut campaign for Facebook verging on Douglas Adams territory and also [...]
Posted in Agencies, Clients, Creative, News | Tagged cars, China, chrysler, facebook, fiat, italy, la vita e bella, moms campaign, portland, procter & gamble, wieden+kennedy
By Staff on April 15, 2013
Chinese marketers are increasingly focussed on ePR, aiming to reach China’s 500m net users. But the market is becoming increasingly competitive with clients using more than one agency with digital agencies making a strong pitch for ePR work. Comments by Sabrina Lee (left), general manager of R3 in Beijing. According to a new study, China [...]
Posted in Agencies, Analysis, Clients, News, PR, Research | Tagged blue focus, China, client relationships, epr, ogilvypr, pr survey, r3, Sabrina Lee
By Staff on April 10, 2013
Scam ads look like being the flavour of the year following JWT India’s Ford Figo fiasco. Now Leo Burnett has withdrawn two winning radio ads for Tata from the same Goafest ad awards and similar cases seem to be emerging from under every upturned stone. Sources in China tell us that Ogilvy’s 2012 Cannes Grand [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged advertiser of the year, cannes, China, coca-cola, ford figo fiasco, goafest, holding company of the year, jwt india, leo burnett, ogilvy, scam ads, tata radio ads
By Staff on April 3, 2013
Nescafe is celebrating its 75th birthday (it was invented by a Swiss pharmacist and contained wheat flour) and is still surprisingly popular, even in the age of baristas everywhere with sales of over $10bn. Apparently it’s going great guns in China and Japan; not countries with a coffee culture but a growing predilection for convenience [...]
Posted in Clients, Creative, Finance, News | Tagged 75th birthday, China, japan, nescafe, Nestle, swiss pharmacist
By Angie Dean on March 20, 2013
Alastair Duncan (left), one of the founders pf Spark44, the bespoke Jaguar agency that won the US business from Havas, is setting up a London office for Connect, a Midlands-based agency that also specialises in car accounts. Connect handles Bentley and Bugatti. Duncan says: “Connect is growing at a rapid rate and has a strong [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Alastair Duncan, bentley, bugtti, China, connect, Jaguar, london office, spark44
By Staff on March 13, 2013
They do it differently in China, especially in the luxury car business. Chinese buyers like sitting in the back – so Porsche invented the 4-seat Panamera coupe. Hin-Yan Wong, head of research & strategy at automotive specialists Connect Advertising, which launched Bentley’s recent ‘Year of the Snake’ campaign in China, explains how Western brands can [...]
Posted in Agencies, Clients, Creative, Finance, Media, News, Politics | Tagged bentley, cars, China, connect advertising, Hin-Yang Wong, luxury brands, social media, year of the snake campaign
By Staff on March 6, 2013
Peter Scott’s UK marcoms contender Engine Group has been quiet of late as it struggles to find the right agency acquisition in the US but it’s also setting its eyes on Asia, where marcoms companies are making an increasing amount of their money. Scott has chosen Asian industry veteran David Liu to spearhead Engine’s growth [...]
Posted in Agencies, Clients, Finance, News, Politics | Tagged aegis, China, David Liu, engine group, Kitty Bu, Peter Scott, thoughtful china, wcrs
By Stephen Foster on February 13, 2013
Will Dentsu’s £3.2bn takeover of Aegis ever actually happen? Dentsu has been telling us for months that it’s only a matter of time – time needed to win regulatory approval in China, where Dentsu is desperate to expand and sees Aegis as a way of doing so. Now the Chinese seem to have thrown another [...]
Posted in Agencies, Finance, Media, News, Politics | Tagged aegis, China, chinese regulators, dentsu, lunar new year, omnicom, posterscope, takeover deal, talon
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