By Stephen Foster on April 25, 2013
Following in the distinguished footsteps of Sir John Hegarty (2011) and Dan Wieden last year. The ‘Lion of St Mark’ is the Cannes Lions’ equivalent of a lifetime achievement award, named after the famous lion statues in Venice, home to the original ad film festival. Clow, currently chairman of TBWA\Media Arts Lab, is best-known for [...]
Posted in Agencies, Clients, Creative, News | Tagged 1984, apple, cannes lions, chiat day, Lee Clow, lifetime achievement award, lion of st mark, nissan, Steve Jobs, tbwa/media arts lab
By George Parker on April 16, 2013
I was flattered when Stephen asked me to sully the pages of MAA with my choice of “Desert Island Ads.” After all, the previous writers have indeed been the crème of London’s adverati whose opinions are valued in the best West End bars and worst East End boozers. I shall endeavor to live up to [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged apple, chiat day, collett dickenson pearce, ddb, desert island ads, George Parker, goodby silverstein, IBM, ogilvy, snow plow
By Stephen Foster on May 10, 2012
And we shouldn’t ignore digital giant AKQA either, which shares Nike creative duties with Wieden+Kennedy. A few weeks ago we suggested that Adidas, a tier one World Cup sponsor, was looking for an agency “to kill Nike,” which regularly disrupts Adidas’s expensive relationship with both the World Cup and the Olympics through its artful deployment [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged 1984, adidas, akqa, Andre Laurentino, apple, bartle bogle hegarty, brazil, chiat day, ddb, ggt, Jay Chiat, Lee Clow, media arts lab, mother, nike, olympics, omnicom, sid lee, simons palmer, tbwa london, tbwa worldwide, tier one sponsor, w+k amsterdam, wieden+kennedy, world cup, write the future
By Stephen Foster on May 3, 2012
In a further worrying sign that Pepsico has lost its remaining marbles, the company is about to roll out a super-promotion which includes about a billion cans of Pepsi plastered with images of (now deceased) pop uberstar Michael Jackson. This is apparently to commemorate the 25th anniversary of Jacko’s famous album Bad. And obviously keys [...]
Posted in Agencies, Clients, Creative, News | Tagged bad, bbdo, billion cans, chiat day, coca-cola, global campaign, Hollywood, live for now campaign, Michael Jackson, music platform, off the wall, omnicom, Pepsi, PepsiCo, Quincy Jones
By Stephen Foster on October 25, 2011
The late Steve Jobs was nearly as interested in advertising as he was in his beloved products and in 1985, the year after Apple’s triumphant Super Bowl debut with Ridley Scott and Chiat Day’s ’1984′ launch commercial for the Macintosh, the nascent company struck out completely with another Chiat Day Super Bowl epic, ‘Lemmings,’ which [...]
Posted in Agencies, Clients, Creative, News | Tagged 1984 commercial, advertising, Amazon, awards, chiat day, client, John Sculley, Lee Clow, lemmings commercial, mackintosh launch, pepsico executive, ridley scott, Steve Jobs, Steve Jobs biography, super bowl, tbwa, tbwa media arts lab, tbwa\chiat\day, Walter Isaacson
By Paul Simons on June 16, 2011
Some time ago one of the senior suits at Chiat Day was giving a speech where he said his mantra to account management was “Find out what the client wants, then find out what they need, then get them to want what they need”. Brilliant. But easier said than done. There has been some debate [...]
Posted in Agencies, Clients, Creative, News | Tagged advertising, buying great work, Carl Johnson, chiat day, Clients, lucky the dog, moreth>n, nike, ogilvy, Paul Simons, Playstation, rsa, simons palmer, Sir John Hegarty, tissue meetings, virgin
By Stephen Foster on February 2, 2011
And a fine old line-up it is with hoary old classics like Coke’s Mean Joe Greene from 1980 and Ridley Scott’s 1984 Apple epic for the Macintosh launch running through to Budweiser in 2003. The most famous of course is Rid’s for agency Chiat Day and Apple because (officially at least) the Super Bowl was [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged 1984, Ad Age, apple, best super bowl ads, Budweiser, chiat day, coca-cola, Coke, Creativity, iPad, mean Joe Greene, ridley scott, Rupert Murdoch, super bowl, the daily
By Stephen Foster on June 29, 2010
Creston CEO Don Elgie was putting a brave face on things as he announced the marcomms group’s latest results in the wake of the sale of ad agency DLKW to Interpublic’s Lowe Worldwide for £28m. Creston made pre-tax profits of £8.2m on sales of £80.5m in the year to March 31, pretty respectable in recessionary [...]
Posted in Agencies, Finance, News | Tagged chiat day, Creston, DLKW, Don Elgie, Interpublic, Lowe
By Stephen Foster on June 22, 2010
This is the campaign featuring two high school hockey teams replaying a fixture some years and many extra pounds later. To the chagrin of the PR fraternity this series of films by ad agency TBWA Chiat Day Los Angeles has won the grand prix in both the PR and Promo categories. The PR men shouldn’t [...]
Posted in News | Tagged cannes, chiat day, gatorade, grand prix, Jay Chiat, replay
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