Channel 4
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Advertisers
Channel 4 to increase disabled ad representation with £1m
Only 4% of TV adverts in the UK feature disabled people, dropping to 1% of disabled people in lead roles,…
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Analysis
Why Channel 4 privatisation is a process of Discovery
The UK government has finally pressed the starting gun on the privatisation of broadcaster Channel 4, even though virtually no-one…
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Advertisers
Will new Ofcom chair Michael Grade be a friend or foe to free news and information?
The choice of Lord (Michael) Grade as the new chairman of UK media regulator Ofcom is an interesting one, maybe…
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Advertisers
UK ad industry lines up against Channel 4 sell-off
The UK ad industry is lining up against the Government’s mad, mean-minded plan to sell off broadcaster Channel 4 with…
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Advertisers
Starcom shows its inclusivity creds with Channel 4
Media agency Starcom has decided to tell some ‘Brave Stories’ in a deal with Channel 4, highlighting members of staff…
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News
Channel 4 brings back branded entertainment with Balmain
Branded entertainment comes and goes: once trumpeted as the next big thing it wasn’t, but seems durable all the same.…
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Advertisers
Channel 4 claims first with programmatic deal for All 4.
Channel 4’s All 4 is claiming to be the first UK broadcaster to allow advertisers to buy digital ad space…
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News
UK government moves to sell Channel 4 are “a solution searching for a problem”
One thing that unites all Conservative governments in the UK is their desire to sell Channel 4, a free-to-air channel…
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Advertisers
EA Sports and adam&eve hit winner for Channel 4 Diversity award with Midnight Ramadan League
Adam&eveDDB is approaching half-time in 2021 with all guns blazing: now for EA Sports’ FIFA 21 it’s giving us, not…
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