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By Stephen Foster on May 10, 2013
We put brand in inverted commas because brands and their valuation in football are even more difficult to compute than in other areas of business – and, indeed, sport. Manchester United turns over about £350m and makes an operating profit of about £90m; nice work (and a nice margin) if you can get it but [...]
Posted in Clients, Finance, Media, News | Tagged Champions League, David Moyes, everton, glazers, John Magnier, Jose Mourinho, manchester united, new manager, Pep Guardiola, rock of gibraltar, Sir Alex Ferguson
By Staff on April 8, 2013
All this global malarkey can bring problems in its train and Heineken and agency Wieden+Kennedy seem to have stumbled on some of them in their latest campaign for Heineken’s sponsorship of the Champion’s League football. The new ‘global’ ad ‘Road To The Final’ shows the resourceful hero of the campaign finding a way to get [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged alcohol, brazil, Champions League, cuba, heineken, road to the final, tv campaign, wieden+kennedy, Youtube
By Stephen Foster on April 2, 2013
Thought Mastercard and McCann had taken leave of their senses when I first saw this; but it’s not an ad just 12 different idents for Mastecard’s sponsorship of the Champion’s League. Here’s the ad and it’s a pretty good ‘use of winsome child in thirty seconds,’ a category that almost used to define advertising but [...]
Posted in Agencies, Clients, Creative, News | Tagged Champions League, idents, mastercard, mccann, tv ad, visas, winsome child
By Stephen Foster on December 7, 2011
It’s a bad night for both Manchester United and Manchester City in the Champion’s League – Man U lost 2-1 to Swiss ‘no-hopers’ Basel and City beat Bayern Munich but failed to qualify for the knockout stages because Napoli beat Villareal in Spain. So, for the first time in years, England has only two teams [...]
Posted in Clients, News | Tagged abu dhabi, arsenal, barcelona, basel, bayern munich, Champions League, chelsea, David Gill, Glazer family, manchester united, manchster city, napoli, real madrid, Sir Alex Ferguson, villareal
By Stephen Foster on September 30, 2011
As you probably expected it would, given that owners the Glazer family are planning to sell a 30 per cent stake in it to Singapore investors at a whole club valuation of between £1bn and £2bn. So UK researchers Brand Finance’s ‘brand valuation’ of Manchester United at £412m is pretty measly but it still puts [...]
Posted in Clients, Media, News | Tagged abu dhabi royal family, barcelona, brand finance, brand valuations, Champions League, football, Glazer family, machester city, manchester united, real madrid, Roman Abramovitch, Stan Kroenke
By Stephen Foster on April 27, 2011
You wouldn’t think Manchester United would be much of a challenge, heading for a record 19th UK Premiership title and more than half-way to this year’s Champion’s League final at Wembley but it undoubtedly is. The reason, of course, is the phenomenal unpopularity of owners the Florida-based Glazer family and the huge amounts of debt [...]
Posted in Clients, News, PR | Tagged barcelona, Bell Pottinger, Champions League, Cristiano Ronaldo, Glazer family, Hill & Knowlton, Jim O'Neill, Jon Tibbs, jon tibbs associates, Jose Mourinho, manchester united, Phil Townsend, qatar holdings, real madrid, red knights, schalke, Sir Alex Ferguson
By David O'Reilly on July 6, 2010
Premiership club Tottenham Hotspur are reported to be looking for a different shirt sponsor for every competition they are in next season. Apparently chairman Daniel Levy has come up with the idea because no one brand is willing to pay the £10 million he wants for an exclusive deal with a sole sponsor appearing on [...]
Posted in Clients, Media, News | Tagged Champions League, Harry Redknapp, League Cup, Playstation, Premier League, Spurs, tv
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