By Staff on March 27, 2013
What would we all do without Apple and Apple stores? Carlsberg’s Somersby cider is launching in the UK with this neat campaign from Fold7 showing people sampling Somersby as they would new products and applications in an Apple store. It’s made of apples too of course, which helps. Every second ad (or maybe more than [...]
Posted in Agencies, Clients, Creative, News | Tagged apple stores, Carlsberg, cider launch, fold7, somersby, tv campaign
By Staff on March 22, 2013
Well here’s an interesting ad (and viral hit) for Carlsberg from Belgium’s excellent Duval Guillaume Modem; a Spiral-type peek at the dark underbelly of European life (note, the baddies are imports). And lads (beer drinkers) like a bit of danger: once upon a time they used to watch cowboys and indians films. But what a [...]
Posted in Agencies, Clients, News | Tagged belgium, Carlsberg, duval guillaume modem, spiral, stand up for a fried, stand up for a friend, tv campaign, viral hit
By Stephen Foster on July 9, 2012
Uk agency Fold7 isn’t as famous as Heineken’s Wieden+Kennedy or Coors’ line-up of VCCP in the UK and newly-formed Team WPP (aka Cavalry) in the US but it seems to be winning the lion’s share of the world’s fourth-largest brewer Carlsberg. Here’s the latest in its “that Calls for a Carlsberg’ campaign featuring a spin [...]
Posted in Agencies, Clients, Creative, News | Tagged Carlsberg, cavalry, coors, fold7, global campaign, that calls for a carlsberg, the crate escape
By Stephen Foster on November 15, 2011
Carlsberg is the world fourth-largest brewer with a history of famous advertising (‘Probably the best lager…) but uses a hotch-potch of agencies. Its new tagline ‘That calls for a Carlsberg’ has been run out of London integrated agency Fold7 with some notable work from Belgium’s Duval Guillaume Modem. Now JWT Hong Kong has won a [...]
Posted in Agencies, Clients, Creative, News | Tagged advertising, cannes, Carlsberg, commarco, duval gullaume modem, fold7, heineken, jwt hong kong, molson coors, probably the best lager, samsonite, scholz & friends, spikes, wieden+kennedy amsterdam, WPP
By Stephen Foster on October 4, 2011
Beer accounts have always been the most sought-after creative brief (you can indulge your laddish tendencies with the client’s wholehearted approval) but there some especially good examples around at the moment, like Wieden+Kennedy Amsterdam for Heineken and VCCP for Molson Coors. And then there’s the celebrated Andes ads from Argentina’s Del Campo Nazca Saatchi & [...]
Posted in Agencies, Clients, Creative, News | Tagged 1973, andes, Carlsberg, duval guillaume modem, heineken, kmp, molson coors, Orson Welles, probably the best lager in the world, saatchi & saatchi, that calls for a carlsberg, vccp, wieden+kennedy amsterdam
By David O'Reilly on May 10, 2010
If England’s football during next month’s World Cup bears any resemblance to the new Carlsberg ‘Team Talk’ commercial, Don Fabio’s men will be forgetting about the beautiful game in favour of the traditional ‘Up and At ‘Em’ approach. Filmed, significantly some might say, at the Den, home of Millwall on London’s Isle of Dogs, the [...]
Posted in Agencies, Clients, Creative, News | Tagged advertising, Carlsberg, Fabio Capello, saatchi & saatchi, tv ads, world cup
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