It’s been a while since the medical profession has got onto its high horse about banning the promotion of fast food and soft drinks brands. But now, sensing the increasing vulnerability of the coalition government, it’s charging straight for the breach. The militant assault comes from the Academy of Medical Royal Colleges, an umbrella organisation [...]
Well this is an ambitious move by Saatchi London (and Fallon) boss Robert Senior; can radio programme guy Andy Parfitt (pictured), former head of the UK’s biggest pop music radio station Radio 1, recruit the kind of people Saatchi London (and Fallon, what’s the difference?) needs to put it back on top of the creative [...]
Which is presumably one of the things new agency VCCP was aiming for. Although it wouldn’t have known what the new BA campaign from Bartle Bogle Hegarty was going to look like it was a safe bet it wouldn’t take the surprisingly cheap and cheerful approach shown here – a kind of Butlins for Europe [...]
Carling has had its famous campaigns in the past – most notably ‘I bet he drinks Carling Black Label’ from WCRS – but a common feature has been its positioning as a cheap guzzle for the lads. But owner Molson Coors recently switched the business from Beattie McGuinness Bungay (who had essayed a spin on [...]
Surely some mistake? Carling, the venerable UK lager, is hardly a challenger brand is it? Well maybe it is these days, it’s a long time since it ruled the market on the back of the famous WCRS ‘Bet he drinks Carling Black Label’ campaign. VCCP Blue, an offshoot of Chime-owned VCCP, describes itself as ‘super [...]
Those clients, they become stranger by the day. Campaign reports that giant Canadian brewer Molson Coors is reviewing its flagship Carling account (worth £7m) at UK agency Beattie McGuinness Bungay whilst at the same time awarding the agency Corona Extra and Grolsch (worth a reported £12m) without a pitch. So presumably Molson Coors quite likes [...]
1/ In the early 1980s Interpublic was the only game in town as far as big networks and big clients were concerned. As the name suggests it was an attempt to put a corporate face on the whole business of advertising, being the self-styled intermediary between companies and the big wide world of consumers. But [...]
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