By Staff on January 9, 2013
‘Chevy Runs Deep’ was the solution to reviving Chevrolet, by far General Motors’ biggest brand, chosen by now-departed global CMO Joel Ewanick and his initial agency choice Goodby Silverstein. Now Alan Batey (left), officially ‘interim’ CMO but showing signs of getting his feet under the desk, has dumped that in favour of ‘Find New Roads,’ [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Alan Batey, carat, chevrolet, chevy runs deep, commonwealth agency, detroit, find new roads, Joel Ewanick, silverado
By Staff on January 4, 2013
The ongoing Channel 4/GroupM stand-off is rather worrying for advertisers for number of reasons. Campaign reports that GroupM’s refusal to accept a renewal of the same terms it was offered in its last two year deal -hardly an unreasonable offer – is because of ‘pressure from new business wins,’ presumably meaning it’s promised new clients [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged airtime row, BT, carat, Channel 4, daily express, daily mail, groupm, new business, unilever, WPP
By Stephen Foster on November 16, 2012
What you’d do to be Jerry Buhlmann. The former BBJ founder has seen one-time colleague Nick Brien (the other B, nobody seems to know who J was) bounced from the job of CEO of McCann this week (with a $4m pay-off) while Jerry is lording it over Carat which has won the bulk of Kraft’s [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged aegis, bbj, carat, dentsu, france, Jerry Buhlmann, Kraft, mccann, mindshare, Nick Brien, starcom, WPP
By Staff on October 16, 2012
It seems to be business as usual at Carat (maybe better than usual) following its £3.2bn acquisition by Japan’s Dentsu as the media buyer has just won the $500m Macy’s account from WPP’s MEC. Post-merger many agencies run out of steam suspiciously rapidly as newly-enriched executives browse Sunseeker yacht catalogues and wonder whether to finally [...]
Posted in Clients, Finance, Media, News | Tagged bloomingdale's, carat, dentsu, macys, mec, WPP
By Stuart Smith on August 1, 2012
Word reaches me that Aegis’ Carat has just lost one of France’s biggest media accounts to WPP’s Mindshare. SFR, the mobile phone carrier owned by Vivendi, has a media budget of about €150m (£120m). Overall, it is one of France’s biggest advertisers, ahead of Orange, but behind Renault, which has a total budget of about [...]
Posted in Agencies, Clients, Finance, Media | Tagged aegis, carat, french telecoms company, general motors, John Gaffney, mindshare, sfr, WPP
By Stephen Foster on July 30, 2012
Well, well, the world’s most famous marketer, General Motors global CMO Joel Ewanick (left), instigator of the Commonwealth agency for Chevrolet and the decision to award all the company’s $3bn global media budget to Carat, has ‘resigned.’ Not that he seems to have had a lot of choice in the matter. According to GM spokesman [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged carat, chevrolet, commonwealth agency, facebook, genenral motors, Joel Ewanick, resignation
By Stephen Foster on July 12, 2012
Well we didn’t see this one coming. Aegis, the global media planning and buying group, has agreed a $3.16bn sale to Japanese marcoms giant Dentsu, owner of the Mcgarrybowen creative agency. The 240p a share offer is a 48 per cent premium to yesterday’s share price in London which valued the company at £1.9bn. So, [...]
Posted in Agencies, Clients, Finance, Media, News, Research | Tagged aegis, carat, dentsu, ipsos, Jerry Buhlmann, synovate, takeover, Vincent Bollore, vizeum
By Staff on June 28, 2012
It looks as though Omnicom’s PHD has won the planning brief for Unilever’s $6bn global media account from WPP’s Mindshare although Mindshare remains the favourite to win the consumer goods giant’s media buying worldwide, having already been re-appointed to handle its $1.3bn account in the US. Interpublic’s Initiative, which handles Unilever buying in South America, [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged carat, general motors, global media review, initiative, Interpublic, mindshare, omnicom, phd, unilever, WPP
By Staff on June 6, 2012
Simon Francis, chief executive of Aegis Media across Europe, Middle East and Africa (EMEA) has left the company abruptly after a meeting without coffee involving group CEO, Jerry Buhlmann. He’s only been there for 18 months, having joined with great fanfare in February 2011. The reason for his sacking remains murky, but Aegis was clearly [...]
Posted in Agencies, Media, News | Tagged aegis group, Aegis Media, carat, general motors, Jerry Buhlmann, Nigel Morris, omd, omnicom, saatchi & saatchi, Simon Francis
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