By Becky Wilkie on June 21, 2012
With 56,061 followers and more #canneslions tweets in an hour this year than there were during the entire festival last year it’s clear that Twitter is not only taking over Cannes, and the advertising industry itself but, indeed, the world. Social media is the hottest festival topic on the ground and online and with 400 [...]
Posted in Creative, Media, News | Tagged burberry, cannes, DickCostolo, h&m, social media
By Stuart Smith on June 12, 2012
Here’s this week’s brand identification test. Study carefully the following image of Humphrey Bogart and Ingrid Bergman taken from a scene in the classic movie Casablanca. Now answer the following multiple-choice question. Is Bogie’s trench coat: a) A Burberry b) An Aquascutum c) Neither of these If a), Burberry could be in serious trouble. And [...]
Posted in Clients, Finance, News | Tagged aquascutum, burberry, casablanca, Humphrey Bogart, legal case, Stephen Bogart, trademark
By Stephen Foster on November 8, 2011
Google has been wandering around in the foothills of social media for years now but its latest effort, Google+, seems to be gaining some traction with 40m users. Facebook has 800m so Google still has a way to go but the online advertising behemoth has been surprised by the eagerness of companies to put their [...]
Posted in Agencies, Clients, Media, News | Tagged burberry, company pages, covario, facebook, frenemy, good morning america, google, h&m, macys, new google algorithms, Pepsi, save the children, Sir Martin Sorrell, the muppets, toyota, WPP
By Angie Dean on September 19, 2011
Miles Nadal’s Toronto-based MDC Partners, owner of Crispin Porter+Bogusky and 72andSunny among others, has bought a majority stake in high-flying fashion ad agency Laird+Partners. Laird was founded in New York by Trey Laird in 2002 and numbers Donna Karan, Tommy Hilfiger, Karl Kagerfeld and Calvin Klein among its clients. It also works for Hilton hotels, [...]
Posted in Agencies, Clients, Creative, Finance | Tagged 72andsunny, acquisition, burberry, calvin klein, crispin porter+bogusky, donna karan, ebay, hilton hotels, karl lagerfeld, laird+partners, luxury goods, LVMH, mdc partners, Miles Nadal, tommy hilfiger, toronto, Trey Laird
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