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Why Southern Comfort from Wieden+Kennedy New York is our first Modern Classic

Why Southern Comfort from Wieden+Kennedy New York is our first Modern Classic

By Giles Keeble on April 29, 2013

This is ostensibly the first of a series on Modern Classics. The first challenge is to decide what constitutes Modern. Should it be from the late 90s when D&AD first introduced digital awards, and Cannes introduced the Titanium Award? Should it, for convenience, be from 2000? That would involve many examples of work already praised [...]

Posted in Agencies, Analysis, Clients, Creative, News | Tagged bbh, bmp, dove, Giles Keeble, Jean-Marie Dru, modern classic, southern comfort, tango, whatever's comfortable, wieden+kennedy new york | 1 Response

Nearly 40 years on Pepsi is still in search of a decent campaign - Beyonce or no Beyonce

Nearly 40 years on Pepsi is still in search of a decent campaign – Beyonce or no Beyonce

By Stephen Foster on April 8, 2013

Why, despite spending gazillions on ads, can’t Pepsi ever come up with a campaign? Its latest big thing is Beyonce (nothing personal dear) and here she is in a new ad for Pepsi Max called ‘Mirrors’ from 180LA. And what words of wisdom does it have for us? “Embrace your past but live for now.” [...]

Posted in Agencies, Clients, Creative, News | Tagged Beyonce, bmp, ddb, lipsmakin pepsi cola, mirrors, Pepsi, tv campaign

Paul Simons picks his Desert Island Ads

Paul Simons picks his Desert Island Ads

By Paul Simons on February 25, 2013

The influences that began to shape my thinking started in university days with TV programmes such as Monty Python. New ideas were slowly creeping out and the migration to advertising didn’t take long. It was a period when the creative juices were like the sap rising in spring across various pursuits such as music, photography, [...]

Posted in Agencies, Clients, Creative, News | Tagged bbh, bmp, bouncing balls, cadburys, desert island ads, fallon, gorilla, JWT, Paul Simons, simons palmer, smash martians, Sony

MADE in London founder Mark Andrews picks his Desert Island Ads

MADE in London founder Mark Andrews picks his Desert Island Ads

By Staff on February 20, 2013

Mark started at the BBC in news and current affairs then moved to the music business at Warner Bros. He joined advertising as a producer at CDP, becoming Head of TV in the late 80s, producing some of the most award-winning work of the time. He launched Propaganda Films (Polygram) in the UK and European [...]

Posted in Agencies, Analysis, Clients, Creative, News | Tagged Alan Parker, audi, bbh, bmp, CDP, desert island ads, federal express, hugh hudson, John Salmon, John Webster, Mark Andrews, Paul Wieland, rawlings, volkswagen

Why the John Lewis campaign won the big UK ad effectiveness prize

Why the John Lewis campaign won the big UK ad effectiveness prize

By Staff on October 29, 2012

The John Lewis campaign by Adam & Eve and media agency Manning Gottleib OMD took the top prize at the UK’s IPA Effectiveness Awards ceremony held last night at the London Hilton Hotel, Park Lane. The awards are claimed to be the most rigorous in the world aimed at showcasing and rewarding campaigns that demonstrate [...]

Posted in Agencies, Clients, Creative, Finance, News, Research | Tagged adam&eve/ddb, advertising works, bmp, davidson pearce, ipa effectiveness awards, John Lewis, Lord Hollick, manning gottlieb omd, pg tips

How can you create ads as good as John Webster's? Think of them as virals..

How can you create ads as good as John Webster’s? Think of them as virals..

By Giles Keeble on October 24, 2012

At BMP’s party to celebrate the work of John Webster (left) I noticed something he had once written, the gist of which was that in Rembrandt’s time very few people saw his work, whereas millions will see your ad, so “let’s make it good.” If you – as a client or an agency – don’t [...]

Posted in Agencies, Analysis, Clients, Creative | Tagged axe, bmp, cow & gate, direct.tv, John Webster, samsung, Sunday Times, viral, Youtube

Giles Keeble (BMP, AMV, WCRS and Leo Burnett) picks his Desert Island Ads

Giles Keeble (BMP, AMV, WCRS and Leo Burnett) picks his Desert Island Ads

By Staff on October 15, 2012

Giles Keeble started as a rep (account man) at JWT before moving to BMP. There Stanley Pollitt told him that JWT’s Stephen King (the co-founder of account planning with Pollitt) had wanted him to become a planner. John Webster encouraged him to become a writer but after a number of years Giles moved to French [...]

Posted in Agencies, Analysis, Clients, Creative | Tagged amv, bmp, cadbury's gorilla, David Abbott, desert island ads, Giles Keeble, honda, leo burnett, Sony, union carbide

New book should remind us that John Webster's BMP was the best agency of them all

New book should remind us that John Webster’s BMP was the best agency of them all

By Stephen Foster on October 11, 2012

Sarah Carter, who I don’t know, has written a book about John Webster, the famed creative director of Boase Massimi Pollitt. Webster took over from founder creative director Gabe Massimi following his fall-out with co-founder Martin Boase. Boase won. And Webster was indeed a brilliant creative director, as this piece on his triumphs shows (you [...]

Posted in Agencies, Analysis, Creative, News | Tagged bmp, book, Chris Powell, Gabe Massimi, John Webster, Martin Boase, Sarah Carter, Stanley Pollitt

Why muddled agency mergers like TBWA UK's can create orphan agency networks

Why muddled agency mergers like TBWA UK’s can create orphan agency networks

By Paul Simons on August 29, 2012

My previous piece on the TBWA news of the appointment of Peter Souter as the new Chairman and ECD of the London office has provoked a reaction, in particular one from Neil Christie, the managing director of Wieden+Kennedy London. Neil was one of the management team at the time of the merger between TBWA and [...]

Posted in Agencies, Clients, Creative, Finance, News | Tagged adam&eve, Alastair Ritchie, amv, Bill Tragos, bmp, ddb, mergers, Neil Christie, omnicom, simons palmer, takeovers, tbwa, Trevor Beattie

Is agency giant Omnicom really a white boys' club?

Is agency giant Omnicom really a white boys’ club?

By Stephen Foster on April 17, 2012

That’s the implication of a dispute going on in New York where the city’s $118bn public pension funds have asked the investment banks and ad agency groups they invest in to disclose information about the racial and social gender of their employees. So far financial giants Goldman Sachs and Met Life have acceded but Omnicom, [...]

Posted in Agencies, Clients, Creative, Finance, News, Politics | Tagged amb/bbdo, bbdo, bmp, CDP, Cilla Snowball, creatives, ddb, Farah Ramzan Golant, Goldman Sachs, investments, John Wren, mad men, madison avenue, may 22 agm, met life, new york public pension funds, omnicom, planners, race and gender equality, tbwa, white boys' club, wieden+kennedy, WPP

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