By Stephen Foster on May 10, 2013
WPP has a pricey apartment in a Gramercy Park, New York development, which has provided a few laughs for my colleague George Parker of Adscam fame over the years. Evidently George isn’t the only one with a sense of humour as it’s also the name (Gramercy Park Studios actually) of its new London-based ‘post-conceptualisation and [...]
Posted in Agencies, Analysis, Creative, Finance, Media, News | Tagged Ben Raven, blue hive, craft, deliver, gramercy park studios, hogarth, in-house commercials and online production, new york apartment, plush films, Sir Martin Sorrell, tag, WPP
By Stephen Foster on March 27, 2013
This one goes from bad to worse for JWT India, Ford agency Blue Hive or Team WPP (take your pick) and owner WPP. The ads, for Ford’s Figo it appears, that we thought were the result of a ‘rogue’ (although quite clever creative or creatives) were actually entered for the Goafest ad awards by JWT [...]
Posted in Agencies, Clients, Creative, News, Politics, PR | Tagged awards entry, blue hive, Bobby Pawar, firings, ford figo, goafest, jwt india, Martin Mercado, rape, Sir Martin Sorrell, Vijay Sinha, WPP, y&r argentina
By Angie Dean on January 7, 2013
WPP’s new Ford Lincoln agency Hudson Rouge (well it had to call it something) has revealed rather more of its hand following the decision to enlist TV host Jimmy Fallon and crowd-source ideas for its Super Bowl ad. This new ad, ‘Introducing the Lincoln Motor Company,’ majors firmly on technology (hardly a person in sight [...]
Posted in Agencies, Clients, Creative, News | Tagged b-max, blue hive, ford, hudson rouge, lexus, lincoln, luxury cars, tv ad, WPP
By Staff on September 28, 2012
The new Ford B-Max has big 1.5m sliding doors and WPP Ford agency Blue Hive (does this mean Team Detroit is no more?) has hired James Bond director Martin Campbell to dramatise this function. Jolly useful no doubt if you’re trying to load your B-Max with kids, dogs and large pieces of antique furniture (or [...]
Posted in Agencies, Clients, Creative, News | Tagged blue hive, ford B-Max, Martin Campbell, sliding doors, team detroit
By Stephen Foster on March 2, 2012
And its ‘Alive’ campaign isn’t half bad. Spark 44 is the new in-house Jaguar agency headed by former Porsche marketing guru Hans Riedel that wrested the US account away from Euro RSCG last year. Its new ad is running all over the place, which is presumably bad news for the UK’s RKCR/Y&R too. At least [...]
Posted in Agencies, Clients, Creative, News | Tagged alive campaign, blue hive, bmw, Euro RSCG, ford, Hans Riedel, horizontality, hyundai, in-house agency, innocean, Jaguar, rkcr/y&r, Sir Martin Sorrell, spark 44, WPP
By Stephen Foster on December 16, 2011
WPP just loves inventing new agencies from within its extensive resources (boss Sir Martin Sorrell clearly thinks his biggest clients don’t want to share his company’s talents with the hoi polloi) and now it’s going to create another in New York for Ford’s embattled luxury Lincoln brand. WPP-owned JWT has traditionally taken the lead in [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Alan Mulally, audi, blue hive, bmw, ford, ford focus, jaguar land rover, lexus, lincoln, luxury market, Mercedes, new boutique agency, Sir Martin Sorrell, team detroit
By Stephen Foster on September 29, 2011
Blue Hive is the WPP agency specially formed to handle the advertising and marketing for Ford’s new Focus. Doug is the annoying orange-coated Kermit-style puppet who appeared as spokesthing for the brand about six months ago. Now, alas maybe, Doug is to be no more with Ford due to announce his demise this week. Here’s [...]
Posted in Agencies, Clients, Creative, News | Tagged blue hive, doug the puppet, ford, kermit, nescafe, Nestle, new ford focus, WPP
By Stephen Foster on February 28, 2011
If there’s one consistent theme to Sir Martin Sorrell’s long tenure at WPP (apart from delivering the numbers of course) it’s his belief that WPP can and should set up customised mini-agencies for big clients. The most recent is Blue Hive for the global launch of the new Ford Focus (and many Ford models besides, [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged arnold, barrie d'rozario murphy, blue hive, Dell, enfatico, ford, Peter Stringham, samsung, sid lee, Sir Martin Sorrell, WPP, wunderman, y&r, y&r brands
By Stephen Foster on February 25, 2011
First because it’s for the New Focus which is emerging as the base model for the whole Ford range in the US as well as Europe, the first time a big US manufacturer has majored on a European model in its home market without US-style tweaks. Second because this ad (one of a series) features [...]
Posted in Agencies, Clients, Creative, News | Tagged blue hive, ford, ford focus, Jaguar, O&M, oglilvy & mather, procter & gamble, spark 44, unilever, Volvo, WPP
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