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BETC Paris shines for Morocco
Morocco is known for many things but not neccesarily football. But that could be about to change as it’s hosting…
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BETC pulls out all the stops for new Citroen crossover
Citoen has produced at least two cars that deserve the overused epithet iconic: the 2CV (“deux chevaux’) it made from…
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Lacoste bets on G.O.A.T Djokovic
Always a bit nerve-wracking when you build a campaign around a current sporting event. Lacoste is betting on brand ambassador…
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BETC brings welcome storytelling to moribund EV sector
Who’d a thought it – an engaging EV ad. Instead of the usual guff – “running footage”as my old pal…
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BETC delivers a ‘waacking’ good ad for music platform Deezer
Agencies are relentless in their pursuit of “culture” and new on us (me anyway) are the supposedly iconic dance styles…
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BETC Paris opens the door to Saudi Tourism
Should agencies advertise the joys of Saudi Arabia, ruled by contentious Mohammed bin Salman (MBS), home to public executions, responsible…
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BETC sparks global hysteria for Tekken 8 launch
Gamers love a good punch-up and Japanese franchise Bandai Nanco has been serving them up for 30-odd years. Latest off…
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BETC Paris goes on end-of-year creative hiring spree
Christmas is often the period when people find they don’t have a job but BETC Paris is reversing things, going…
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Havas agencies BETC and Buzzman go for purpose that’s more than PR
Purpose has rather fallen out of fashion in ads but that doesn’t mean it should be completely forgotten. Two creative…
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