Omnicom agencies BBDO and Goodby Silverstein have been wielding the axe according to Ad Age, with around ten per cent of BBDO’s staff – hundreds of people – being laid off in the wake of the loss of $300m Gillette to Grey. Goodby Silverstein is much smaller but recently opened in New York and Detroit; [...]
WPP-owned Grey has been the coming force among the world’s big traditional agencies for some time now; in particular its New York operation headed by creative Tor Myrhen. The agency has just won Procter & Gamble’s global Gillette account from BBDO (worth $300m in the US and two or three times that globally), beating Saatchi [...]
And why should we inquire? Well, according to the new Campaign/Nielsen list of UK agency billings AMV/BBDO remains top dog (no surprise there) but, at £458m is more than one and a half times as big as number two McCann. and the gap is widening: AMV/BBDO increased its billings by 22 per cent in 2012 [...]
Here’s the list (and commentary) of 2012′s gongtastic winners from The Gunn Report. The Most Awarded Commercials in The World in 2012 Canal+ • The Bear (BETC, Paris) tops the Film table and also takes the prize as the most awarded commercial in the 14 year history of The Gunn Report. 2. BGH Silent Air [...]
The big marcoms companies have rather enjoyed the sagging global economy over the past couple of years, managing to increase revenue and earnings by rather more than most other sectors, apart from freaky performances like Apple’s (Apple is almost a sector of its own these days). Omnicom, number two by a narrow margin to WPP, [...]
Interpublic CEO Michael Roth might have turned the company around in financial terms but his big agency brands (headed by McCann, DraftFCB and Lowe) are struggling big time. Now Johnson & Johnson, which spends about $2.7bn globally including $2bn in the US, is reported to be dropping IPG creative agencies Lowe, Deutsch and The Martin [...]
Interpublic-owned DraftFCb hasn’t had the best of times recently, losing $1bn SC Johnson to BBDO and Ogilvy, Coors to WPP and seeing bits of its Taco Bell business dribble away. Now Mondelez, the newly-minted company containing Kraft’s snacks business, has asked it to repitch against agency of the moment Wieden+Kennedy for huge snack brand Oreo [...]
Actually it’s a heavyweight against a cruiserweight when you consider the size of the respective networks, vast for BBDO much smaller for W+K. But increasingly these two seem to be the agencies at the top of client minds when they weigh up the attractions of a new agency. Both are competing for BBDO’s Gillette account [...]
It seems Gillette advertising is no longer the best a man can get after all. Not at least when that man is Procter & Gamble brand-building officer Marc Pritchard. Pritchard has just put the North American shaving, deodorant and body wash business up for review, which at a spend of $150m last year (according to [...]
Procter & Gamble is reviewing its massive Gillette shaving business currently at BBDO. Omnicom-owned BBDO is going to defend the account and will face competition from roster agency groups Publicis, WPP (mainly a Unilever agency so this will be interesting) and current flavour of the moment in Cincinnati, Wieden+Kennedy. Gillette spends about $300m annually at [...]
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