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RKCR/Y&R gets tough for Commonwealth Games

RKCR/Y&R gets tough for Commonwealth Games

It’s difficult for the Commonwealth Games these days. For a start, not that many young people know what the Commonwealth is (it’s the old British Empire) and, with the Olympics and, latterly, the Paralympics so massive it rather pales by ...

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Here’s how to reform the BBC following Patten exit

Here’s how to reform the BBC following Patten exit

The BBC occupies such a pivotal place in British life – and it’s a growing force worldwide too – that whoever’s in charge is important for other media organisations too. Marketers find their media options defined, at least in part, ...

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Karmarama launches BBC World War One package

Karmarama launches BBC World War One package

London agency Karmarama is off into the trenches with a film to launch the BBC’s collection of programmes marking the centenary of World War One in 1914, the one that was supposed to be over by Christmas. The 1914-18 conflict ...

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BBC’s new Sherlock series loses the plot

BBC’s new Sherlock series loses the plot

These days the BBC is at least partly a commercial organisation, depending on sales of its hit shows to boost revenue at a time when its take (still £3bn or so) from the licence fee is under political pressure and ...

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BETC London brands Crossroads girls as Madams

BETC London brands Crossroads girls as Madams

When you think of Soho, London, what comes to mind? Some of civilisation’s oldest professions: such as advertising and, er, creative production services. Of course it does. And just to dispel any possible misunderstanding, BETC London have stamped an unforgettable ...

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