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By Staff on June 16, 2013
Bartle Bogle Hegarty co-founder Nigel Bogle (left) has picked up a knighthood in the Queen’s Birthday Honours, meaning that two of the agency’s three founders (creative director John Hegarty became Sir John a few years ago) are now officially members of the Establishment. Which caps a pretty good year for Bogle and Hegarty, who trousered [...]
Posted in Agencies, News | Tagged bartle bogle hegarty, John Bartle, knighthood, neogama, Nigel Bogle, publicis groupe, queen's birthday honours, Sir John Hegarty
By Stephen Foster on January 31, 2013
Why do some start-up agencies make it while others fall on their noses? Is it genius, grabbiing the zeitgeist or just luck? My friend Paul Simons would say it’s about good planning and the right line-up. The success of his agency Simons Palmer Denton Clemmow & Johnson (yes, there were a lot of them) would [...]
Posted in Agencies, Clients, News | Tagged agency start-ups, bartle bogle hegarty, bbh, Carl Johnson, charles saatchi, enter, hurrell & dawson, lego, Paul Simons, Robin Wight, rutherford, scott, simons palmer, tbwa, wcrs, wight collins
By Stephen Foster on October 4, 2012
Up and coming London agency 18 Feet & Rising (it has to be up and coming with a name like that) has bought a minority stake in Sydney creative shop Colman Rasic. CR partners Ben Colman, Dejan Rasic and Richard Purdy retain the majority. The agency will now be known as 18 Feet & Rising. [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged 18 feet & rising, Australia, bartle bogle hegarty, Ben Colman, colman rasic, Jonathan Trimble, nationwide, Sydney, wieden+kennedy
By Stephen Foster on October 1, 2012
Ad spending forecasts are revised up or down (usually down, which tells you something) nearly as often as the UK’s Office of National Statistics (ONS) discloses that its output figures are wrong. Now ZenithOptimedia is having another go at 2012, revising its growth forecast down from 6.1 per cent to 5.2 per cent with a [...]
Posted in Agencies, Clients, Finance, Media, News, Research | Tagged adspend forecasts, bartle bogle hegarty, eurozone, Greece, Jonathan Barnard, nielsen, publicis groupe, Sir Martin Sorrell, spain, WPP, zenithoptimedia
By Stephen Foster on September 28, 2012
Bartle Bogle Hegarty is cutting about a third of its staff in New York, the end result of a process which has seen lots of top managers depart and, more to the point, some big clients. Latest to be tipped over the side of this rather leaky vessel is CEO Greg Anderson. Here’s what BBH [...]
Posted in Agencies, Clients, Creative, News | Tagged Alexandre Gama, bartle bogle hegarty, bbh, braxil, Cindy Gallop, John Hegarty, neogama, New York, Nigel Bogle, publicis groupe
By Stephen Foster on September 18, 2012
Bartle Bogle Hegarty is the acknowledged master of charity ads, usually managing to tell an interesting and convincing story while still tugging at the heartstrings/wallet (the two are synonymous in this context). But is this new effort for St John’s Ambulance, a voluntary UK organisation that does loads of good work, a bridge too far? [...]
Posted in Agencies, Clients, Creative, News | Tagged bartle bogle hegarty, bbh, st john's ambulance
By Stephen Foster on September 6, 2012
You can see an interesting divergence between Venables Bell’s work for Audi in the US and Bartle Bogle Hegarty’s perhaps more famous efforts in the UK. While BBH likes to do quirky (making a German phrase like ‘Vorsprung Durch Technik’ popular in the UK which is still suspicious of some things German requires dedicated quirkiness), [...]
Posted in Agencies, Clients, Creative, News | Tagged audi, bartle bogle hegarty, nfl, US campaign, venables bell, vorsprung durch technik
By Stephen Foster on August 15, 2012
I don’t know what The Clash, punk heroes from the 1970s and ’80s made of British Airways, but it’s hard to see them as natural supporters of the flag-flying airline then helmed by (Lord) John King, a Thatcherite former car dealer who affected gentlemanly airs rather unconvincingly. We know what they thought of the London [...]
Posted in Agencies, Clients, Creative, News | Tagged bartle bogle hegarty, bbh, british airways, levis, london calling, music in ads, olympics ad, the clash
By Stephen Foster on August 6, 2012
Levi’s said was planning to take its US campaign ‘Go Forth’ global last year although it was hard to see Wieden+Kennedy Portland’s ‘rust belt’ opus playing well outside the US, and maybe inside it. Now, mercifully, it’s decided to lighten up a bit although there’s still a faux heroic tone, citing “the thread in your [...]
Posted in Agencies, Clients, Creative, News | Tagged bartle bogle hegarty, global campaign, go forth, levis, Rebecca Van Dyck, rivets and seams, rust belt ad, wieden+kennedy portland
By Stephen Foster on July 19, 2012
One of the things that intrigued pundits when Bartle Bogle Hegarty sold all of itself to part-owner Publicis Groupe recently was, how will this play with key client Unilever? Publicis Groupe is Procter & Gamble’s lead agency worldwide so there’s an obvious conflict. Unilever clearly loves BBH to pieces but business is business. Now BBH [...]
Posted in Agencies, Clients, Creative, News | Tagged 24, axe, bartle bogle hegarty, bbh, General Mills, Kiefer Sutherland, old el paso, unilever
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