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Sir John Hegarty of BBH picks his Desert Island Ads

Sir John Hegarty of BBH picks his Desert Island Ads

Sir John Hegarty began his career as an art director at Benton & Bowles (he was later fired) and then moved to Cramer Saatchi and Saatchi & Saatchi before helping to launch TBWA in London. He founded Bartle Bogle Hegarty ...

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Ad spending in Greece and Spain to drop by €6.3bn

Ad spending in Greece and Spain to drop by €6.3bn

Ad spending forecasts are revised up or down (usually down, which tells you something) nearly as often as the UK’s Office of National Statistics (ONS) discloses that its output figures are wrong. Now ZenithOptimedia is having another go at 2012, ...

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