By Staff on March 4, 2013
We’ve criticised car ads from time to time from trying to say (and presumably) sell too much: saving the planet, keeping your family together and so on. Audi and agency BBH have eschewed such fripperies with their new campaign for the newly-engined R8 V10 Plus, a grown-up boy racer’s charabanc if ever there was one. [...]
Posted in Agencies, Clients, Creative, News | Tagged audi, bbh, r8 v10 plus, tv campaign
By Staff on February 20, 2013
Mark started at the BBC in news and current affairs then moved to the music business at Warner Bros. He joined advertising as a producer at CDP, becoming Head of TV in the late 80s, producing some of the most award-winning work of the time. He launched Propaganda Films (Polygram) in the UK and European [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged Alan Parker, audi, bbh, bmp, CDP, desert island ads, federal express, hugh hudson, John Salmon, John Webster, Mark Andrews, Paul Wieland, rawlings, volkswagen
By Stephen Foster on February 14, 2013
PSA Peugeot Citroen is a company that could do with a bit of help just now, it’s just reported a record €5bn loss and, with 60 per cent of its cars sold in the EU, must be praying that the anticipated economic recovery in Europe does indeed come to pass. One of the problems Peugeot [...]
Posted in Agencies, Analysis, Clients, Finance, News | Tagged audi, betc, bmw, global campaign, psa peugeot citroen, rcz, sports coupe, €5bn loss
By Paul Simons on January 25, 2013
Lord Leverhulme of Lever Brothers fame is credited with saying “Half of my advertising is wasted, the trouble is I don’t know which half.’” Applied to car advertising I would venture it is more like 70/30. Jerry Judge has written an interesting piece here regarding the approach most car manufacturers take advertising their products. Jerry’s [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged audi, bmw, brand management, car advertising, comfort zone, Jerry Judge, Lord Leverhulme, sales management, volkswagen, vorsprung durch technik
By Staff on January 8, 2013
It’s the Consumer Electronics Show in Las Vegas this week – no Apple (as usual) and no Microsoft (which seems to have given up on this technology lark) – and two of the most eagerly-awaited exhibitors are Audi and Toyota with their new self-driving car technology. But Stanford University got there months ago with this [...]
Posted in Clients, Creative, Finance, Research | Tagged apple, audi, consumer electronics show, las vegas, Microsoft, phablets, self-driving cars, stanford university, toyota
By Stephen Foster on December 18, 2012
These are my choices for ad/campaign of the year, agency of the year and person of the year. Tomorrow (or maybe the next day) we’ll try to reach a consensus about the ultimate top dogs of 2012. So to ads: BBH’s Three Little Pigs for the Guardian was undoubtedly the tour de force of the [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News | Tagged ad of the year, agency of theyear, ahab, Ajaz Ahmed, akqa, audi, cravendale, facebook, London, person of the year, portland, southern comfort, Tesco, venable bell, wieden+kennedy
By Staff on December 13, 2012
Here’s a rather clever campaign from BBH and enterprising digital poster network Outdoor Plus – a poster for Audi’s Quattro four wheel drive system that pops up when the temperature in and around London drops to a certain level (which it certainly has this week). This one’s at Aldgate, on the edge of the City [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged aldgate, audi, bbh, cold temperature poster, London, outdoor plus, quattro
By Angie Dean on November 15, 2012
Car companies are always producing ‘concept’ cars and sometimes that’s all they are: something to wow the crowds at the next big motor show. But petrolhead marketers seem to have discovered retail recently, opening digital stores as opposed to showrooms as Audi has in London and elsewhere. BMW is busy taking its Born Electric Tour [...]
Posted in Clients, Creative, News | Tagged audi, bmw, born electric tour, electric cars, i sub-brand
By Staff on October 3, 2012
Interbrand has produced its annual list of the top 100 global brands and Apple, which usually appears mystifyingly far down such lists, has almost made it to number one, rising 129 per cent to $77bn which puts it just $1bn behind daddy of them all Coca-Cola. Apple market cap is several times $77bn although this [...]
Posted in Clients, Finance, News, Research | Tagged apple, audi, best global brands, brandz, coca-cola, facebook, interbrand, omnicom, WPP
By Stephen Foster on September 6, 2012
You can see an interesting divergence between Venables Bell’s work for Audi in the US and Bartle Bogle Hegarty’s perhaps more famous efforts in the UK. While BBH likes to do quirky (making a German phrase like ‘Vorsprung Durch Technik’ popular in the UK which is still suspicious of some things German requires dedicated quirkiness), [...]
Posted in Agencies, Clients, Creative, News | Tagged audi, bartle bogle hegarty, nfl, US campaign, venables bell, vorsprung durch technik
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