By Angie Dean on May 20, 2013
Droga5 in New York is bringing back its terrifying Greek granny Yiaiya in a new series of online films for Kraft’s Athenos Greek fetta cheese. Yiayia has her work cut out; Athenos recently pulled out of the booming Greek-style yogurt market in the US after failing to dent the share of the, possibly, rather more [...]
Posted in Agencies, Clients, Creative, News | Tagged athenos, chobani, droga5, fetta cheese, greek yogurt, Kraft, yiayia
By Stephen Foster on May 16, 2012
Gerry Graf left his desk as CCO of Saatchi & Saatchi in April 2010 and since then it’s been strangely quiet for the much-travelled and highly-awarded creativo. But now his agency Barton F Graf 9000 (named after his dad) has won six Unilever brands in the US: Ragu, Bertolli, Skippy, Wishbone, PF Chang and Mexican [...]
Posted in Agencies, Clients, Creative, News | Tagged athenos, Barney Robinson, barton f graf, bbh new york, bertolli, bfg9000, caliente, droga5, Eric Kallman, gerry graf, goodby silverstein, Kraft, mccann, Mike Dwyer, milkbite, ogilvy & mather, ragu, saatchi & saatchi, skippy, wishbone
By Stephen Foster on May 15, 2012
Kraft Athenos and Droga5 have returned with their ghastly Greek grannie in two more 30-second epics. Here’s Yiayia’s view of a pool party (she says it’s pornography): And video chatting: “Have you married a machine?” And I think she tells Kristin “You’re a shit woman.” Sounds like it anyway. Brilliant stuff though. Apparently the ads [...]
Posted in Agencies, Clients, Creative, News | Tagged Alison Maclean, athenos, droga5, eurozone, ghastly greek grannie, Greece, greek crews, January Vernon, Kraft, pool party, Scott Ginsberg, video chatting, yiayia
By Staff on February 22, 2012
“There is no such thing as a mature brand, just tired marketers,” according to Tony Vernon (pictured) who is going to run the Kraft food business when the company splits into two next year. Current CEO Irene Rosenfeld will run the snacks business based around brands like Cadbury and Milka. Vernon was speaking as Kraft [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged animated character Mel, athenos, droga5, Irene Rosenfeld, kraft foods, mature brands, milkbite bar, new creative agencies, snacks, tired marketers, Tony Vernon
By Stephen Foster on December 5, 2011
Well this should be fun: Kraft CEO Irene Rosenfeld has decided to hitch her star to the new Cadbury-based snacks business when Kraft Foods splits into two companies next year. North American V-P Tony Vernon will boss the boring old cheese-based US grocery business. You’d think that at her matronly age Irene would settle for [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged athenos, cadbury, cannes grand prix, company split, crispin porter, Dave Droga, droga5, fallon, gorilla ad, Irene Rosenfeld, Kraft, milka, philadelphia, saatchi & saatchi, snacks company, tobler suchard, Tony Vernon
By Stephen Foster on November 29, 2011
Kraft is launching its new granola and refrigerated milk bar MilkBite nationally next year and has appointed all-conquering agency Droga5, led by Dave Droga (pictured), to handle the account. Droga5, which won three Grand Prix at this year’s Cannes International Festival of Creativity, is arguably the agency of the moment and certainly appears to be [...]
Posted in Agencies, Clients, Creative, News | Tagged athenos, big bet, cadbury, dairy snacks, Dave Droga, droga5, Kraft, milkbite launch, operation spark
By Angie Dean on November 7, 2011
Ever-controversial Kraft (since its takoever of Cadbury anyway) is planning to take on Red Bull and other energy drinks with the launch of a bottled caffeinated version, MiO Energy, of its MiO ‘water enhancer.’ MiO, which you add to water to make it taste better (or different) has generated $100m in revenue in its first [...]
Posted in Agencies, Clients, Creative, News | Tagged athenos, caffeine, drago5, energy drinks, Irene Rosenfeld, Kraft, launch, mcgarrybowen, mio, mio energy, mother new york, red bull, sour patch kids, taxi new york, toronto
By Stephen Foster on October 13, 2011
With a video that YouTube says isn’t suitable for children (even though Sour Patch Kids is supposedly a kids’ candy brand) and a bit of bleeped out bad language from rapper front man Method Man. So we can presume that this spot from Mother New York (three minutes and a bit long anyway) isn’t intended [...]
Posted in Agencies, Clients, Creative, News | Tagged athenos, bad language, cadbury, candy brand, droga5, Kraft, Method Man, mother new york, rapper, sour patch kids, taboos, Youtube
By Stephen Foster on August 31, 2011
Droga5, originally from Australia but now also one of New York’s hottest, has made further inroads into the global Kraft business with the appointment to handle Cadbury brands Boost, Cherry Ripe and Picnic in Oz. Long-serving Aussie agencies George Patterson/Y&R and The Ross Partnership have been dumped. Droga5, led by creative Dave Droga found its [...]
Posted in Agencies, Clients, Creative, News | Tagged athenos, Australia, boost, cadbury, cherry ripe, crispin porter+bogusky, dairy milk, Dave Droga, droga5, george patterson y&r, Kraft, martin, New York, picnic, prostitute ad, saatchi & saatchi, the ross partnership
By Angie Dean on April 14, 2011
We all know about ‘orphan’ or ghost brands, the ones that get left by the wayside in big multi-brand companies. Well they don’t come much bigger than Kraft and it’s hit on an ingenious way of finding out if there’s some life left in these, by appointing a roster of agencies new to Kraft to [...]
Posted in Agencies, Clients, Creative, News | Tagged athenos, breakstone's, droga5, ghost brands, knudsen, Kraft, orphan brands, the martin agency
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