By Stephen Foster on February 7, 2013
BBH New York has struggled in recent times, losing Cadillac, amongst others, in a brutal review by former General Motors CMO Joel Ewanick. So a big new account win should be just what the doctor ordered. Well it’s just won PlayStation maker Sony Computer Entertainment in a shoot-out against 180LA, Anomaly and incumbent Deutsch, so [...]
Posted in Agencies, Clients, Creative, News | Tagged account switch, anomaly, bbh, cadillac, Cindy Gallop, duetsch, Guy Longworth, John Patroulis, make love not porn, oxford union, Playstation, scea, sony computer entertainment
By Stephen Foster on February 4, 2013
USA Today purports to reveal the people’s choice of Super Bowl ads via its Ad Meter and this year’s fave is Clydesdale foals for Budweiser from Anomaly (directed by Jake Scott, son of Ridley). Well it’s a nice film and the horses are nice too – but really. Thought Budweiser made beer not horses. Bringing [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged ad meter, anomaly, Bar Refaeli, Budweiser, clydesdales, fat bloke, go.daddy, Jake Scott, most popular ads, usa today
By Stephen Foster on January 31, 2013
What the fuck have Clydesdale horses got to do with Budweiser, a rather ersatz beer? I suppose they used to drag the beer carts around and now seem to appear in Bud processions. Anyway the noble shire horses are enlisted in this Bud ad by Anomaly for the Super Bowl. And you can even name [...]
Posted in Agencies, Clients, Creative, News | Tagged anomaly, Budweiser, clydesdales, horses, super bowl 2013, tv ad
By Staff on November 1, 2012
Canada-based MDC Partners, run by financier Miles Nadal (left), has challenged the big boys of the advertising arena by snapping up a number of well-regarded agencies, most notably Crispin Porter+Bogusky, Anomaly, 72and Sunny and Kirshembaum Bond. MDC has never made a profit, preferring instead to surf over a tidal wave of borrowed money in the [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged 72andsunny, anomaly, crispin porter+bogusky, Lori Senecal, mdc partners, Microsoft, Miles Nadal, windows 8
By Angie Dean on August 28, 2012
Bud Light owner InBev is continuing to ring the changes on its key brand, moving the Canadian account to Anomaly’s new Toronto office a few weeks after dumping Mcgarrybowen in the US after just eight months in favour of roster agency Translation. Anomaly, which sold a majority stake to marcoms group MDC Partners a year [...]
Posted in Agencies, Clients, Creative, News | Tagged anomaly, bud light, Budweiser, canada, Carl Johnson, coors, inbev, mcgarrybowen, taxi
By Staff on June 15, 2012
180 Amsterdam has won the international advertising for Diageo’s Ketel One vodka brand after a pitch against Sid Lee and Anomaly. The agency will create a strategic platform and campaign for the premium vodka brand in new markets, including the UK. Ketel One is a joint venture between Diageo and Dutch company Nolet Group. Diageo [...]
Posted in Agencies, Clients, Creative, News | Tagged 180 amsterdam, anomaly, diageo, grey, ketel one, Michael Allen, nolet group, premium brand, sid lee, vodka
By Staff on April 16, 2012
This is the second extract adapted from Paul Simons’ book Day 1 to Day 2555 (or 7 years in the life of an advertising agency). Here Paul explains how he went about choosing the right team to start successful London agency Simons Palmer Denton Clenmow and Johnson which merged with TBWA seven years later. I’ve [...]
Posted in Agencies, Clients, Creative | Tagged anomaly, Carl Johnson, Chris Palmer, day one to day 2555 (7 years in the life of an advertising agency), ggt, hhcl, Mark Denton, money, new business, Paul Simons, profile, Rupert Howell, Simon Clenmow, simons palmer denton clenmow and johnson, Sir John Hegarty, tbwa, team, two suits
By Stephen Foster on March 26, 2012
it was only a matter of time before Miles Nadals’ ambitious marcoms group MDC Partners tackled the world of media planning and buying in a serious way and it has taken the plunge by buying a majority stake in US media independentTarget Cast, managed by founders Steve Farella and Audrey Siegel. TargetCast claims billings of [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged 72andsunny, anomaly, Audrey Siegel, crispin porter, expedia, group, mdc partners, Miles Nadal, pfizer, publicis groupe, Steve Farella, targetcast, us media independent, vivaki, WPP
By Stephen Foster on February 7, 2012
Deemed by the cognoscenti to be among the best of the bunch. So, first off, ‘Eternal Optimism’ by Anomaly for Budweiser. Nah. In a few years’ time these flash mob ads will look as cheesy as 1970s numbers showing people in flares jigging around in the kitchen over a cup of Nescafe. Moving on to [...]
Posted in Agencies, Clients, Creative, News | Tagged anomaly, bbdo new york, Budweiser, m&m's, nescafe, super bowl
By Stephen Foster on November 18, 2011
Self-professed mould breaker agency Anomaly, which sold 60 per cent to Canadian marcoms outfit MDC in February, is to open an office in Amsterdam. The agency has poached Grey Amsterdam managing director Hazelle Klonhammer (pictured), an Australian, to head the new shop as managing director with Dutch-born New York partner Richard Mulder also closely involved. [...]
Posted in Agencies, Clients, Creative, News | Tagged 180 amsterdam, amsterdam, anomaly, apps business, beeline telecoms, Carl Johnson, Hazelle Klonhammer, mdc partners, nike, Richard Mulder, russia, stawberryfrog, the dam armada, wieden+kennedy amsterdam
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