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By Stephen Foster on December 7, 2012
*Honda in the US is reviewing its $800m account, which will have reverberations all over the place as it tries to find an agency that gives it the whoomph to challenge Toyota. And Ford and GM and Chrysler… RPA has done an amazing job for Honda but it’s decided to go big. BBDO? Is Andrew [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Andrew Robertson, clark huot, fetch, honda, JC Decaux, lenovo, Liz Ross Martyn, Rod Strother, rpa, we are social
By Stephen Foster on September 21, 2012
Actually it’s a heavyweight against a cruiserweight when you consider the size of the respective networks, vast for BBDO much smaller for W+K. But increasingly these two seem to be the agencies at the top of client minds when they weigh up the attractions of a new agency. Both are competing for BBDO’s Gillette account [...]
Posted in Agencies, Analysis, Clients, Creative | Tagged Andrew Robertson, asia, bbdo, Gillette, old spice, olympics, procter & gamble, spikes, Visa, wieden+kennedy
By Stuart Smith on July 27, 2012
The decision of Farah Ramzan Golant, executive chairman of Abbott Mead Vickers BBDO, to leave the agency and become chief executive of independent production group All3Media, brings to an end one of the most remarkable partnerships in recent UK advertising. Ramzan Golant was part of a managerial duumvirate, latterly triumvirate, that has made AMV BBDO [...]
Posted in Agencies, Clients, Creative, News | Tagged abbott mead vickers bbdo, all3media, Andrew Robertson, bbdo, boase massimi pollitt, Cilla Snowball, ddb, Farah Ramzan Golant, Ian Pearman, Michael Baulk, Ricahard Arscott
By Stephen Foster on May 23, 2012
We’ve wondered before here whether adland is a white boy’s club and it certainly seems to be in its upper echelons according to Business Insider’s list of the best-paid 33. But, rather surprisingly, it’s the bean counters who are high up the rich list, Omnicom’s Randall J. Weisenberger (hardly a household name although maybe he [...]
Posted in Agencies, Finance, News | Tagged account supremos, adland, Andrew Robertson, best-paid 33, business insider, cfos, david jones, Jerry Buhlmann, Maurice Levy, Miles Nadal, omnicom, Sir Martin Sorrell, Tom Carroll, WPP
By Stephen Foster on May 3, 2012
They all laughed when WPP’s Sir Martin Sorrell started to put together client-focussed teams from his sprawling empire, to pitch for the world’s biggest clients. The short-lived experiment with WPP’s Enfatico agency for Dell being the cause of the greatest amusement. But Sorrell (pictured) seems to be having the last laugh now with, ‘Team Bank [...]
Posted in Agencies, Clients, News | Tagged $1.5bn account, Andrew Robertson, Anne Finucane, bank of america, bbdo, brand union, chevrolet, commonwealth agency, coors, Dell, draftfcb, enfatico, omnicom, Pepsi, Sir Martin Sorrell, team bank of america, Vodafone
By Stephen Foster on April 13, 2012
PepsiCo North America has taken the chopper to its agency roster, nixing about 50 agencies and putting nearly all the business into Omnicom, chiefly BBDO but also TBWA and DDB. As such it’s a mirror of the General Motors strategy, cut down suppliers, save costs and, hopefully, get something better. In GM’s case it formed [...]
Posted in Agencies, Clients, Creative, News | Tagged agency review, Andrew Robertson, bbdo, clm/bbdo paris, Coke, ddb, diet coke, omnicom, Pepsi, PepsiCo, tbwa chiat day
By Stuart Smith on March 16, 2012
Word reaches me that Nick Brien (pictured), chief executive officer of Interpublic Group’s troubled leviathan McCann Worldgroup, will be stepping down very shortly. Possibly within a few weeks. The size of Brien’s no doubt handsome severance package is likely to remain a mystery, the reason for his departure less so. McCann has, in recent years, [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged Andrew Robertson, Aude Gandon, bbdo, beauty village.l-oreal, Brett Gosper, exxon mobil, Garry Neel, Interpublic, maybelline, mccann worldgroup, mccann-erickson, Nestle, Nick Brien, universal mccann
By Stephen Foster on February 27, 2012
On the face of it, yes, if WPP delivers £1.4bn profits (as expected) when it announces its 2011 results on Thursday. In 2010 WPP made £851m so the pocket tycoon must have been doing something right. Sir Martin Sorrell’s basic pay is expected to rise from £1m (where it has languished for a decade) to [...]
Posted in Agencies, Clients, Finance, News, Research | Tagged 2012 results, Andrew Robertson, banker bashing, bonus, Eric Salama, John Wren, kantar, Mark Read, Maurice Levy, news corporation, omnicom, pay rise, publicis groupe, Sir Martin Sorrell, tns sofres, Vodafone, WPP
By Stephen Foster on January 2, 2012
At the fag end of 2010 we awarded our Person of the Year gong to Irene Rosenfeld of Kraft. You might not like her much but she gets things done (like buying Cadbury) and in 2011 was also probably the most significant person in advertising and marketing by announcing that Kraft was to be split [...]
Posted in Agencies, Clients, Creative, Finance, News, Research | Tagged Andrew Robertson, bartle bogle hegarty, bbdo, carat, david jones, dentsu, Elizabeth Badinter, general motors media, Iren Rosenfeld, Jerry Buhlmann, Maurice Levy, mcgarrybowen, Nick Brien, omnicom, person of the year, publicis groupe, Sir Martin Sorrell, wieden+kenndey
By Staff on November 29, 2011
The great American consumer has been riding to the rescue of the Us economy (and maybe other countries as well), turning out to the shopping malls in droves on post-Thanksgiving ‘Black Friday’ and giving their credit cards another bashing online on ‘Cyber Monday.’ Here BBDO Worldwide CEO Andrew Robertson gives his take on how to [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Andrew Robertson, bbdo, black friday, cyber monday, omnicom, us consumers
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