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By George Parker on May 7, 2013
There’s always been a perception in the business world that advertising agencies have an unlimited license to print money. Back in the glory days of the sixties and seventies, this was accepted, because most agencies, in collusion with the avaricious marketing directors of their respective clients, were all playing the same game. Let’s do lunch, [...]
Posted in Agencies, Analysis, Clients, Creative, Finance | Tagged american express, big dumb holding companies, confessions of a mad man, general electric, George Parker, Jack Welch, madison avenue, WPP
By Staff on December 3, 2012
Geoff Gower, managing partner-creative of London-based digital and direct agency ais, says that the best online ‘campaigns’ are more than that: instead of asking how can we promote ourselves they should start from how can we help? Bugger, still haven’t sorted out the agency Christmas card. This is what it feels like to be a [...]
Posted in Agencies, Analysis, Clients, Creative, PR | Tagged ais, american express, digital and direct, Geoff Gower, heineken, London, nike fuel band
By Stephen Foster on March 8, 2012
Ogilvy & Mather has hired BBH New York’s deputy CCO Calle Sjoenell (pictured) for the much bigger job of CCO of its humungous New York office – whose clients include American Express, IBM and Swedish furniture giant Ikea. Ikea is currently under siege from McCann Erickson and its newish New York and London CCO and [...]
Posted in Agencies, Clients, Creative, News | Tagged american express, bbh new york, Calle Sjoenell, google, IBM, ikea, Lars Bastholm, Linus Karlsson, moonwalk, mother new york, Nick Brien, ogilvy & mather new york, starring, sweden
By Staff on September 19, 2011
Drinks giant Diageo, which already boasts 12.6m fans on Facebook, has increased its advertising investment in the social media site and is joining its new ‘client council’ that has its first meeting in October. On the face of it this looks like a sweetheart deal (Facebook CMO Carolyn Everson claims Facebook is a “small company” [...]
Posted in Agencies, Clients, Media, News | Tagged ad deal, american express, brazil, Carolyn Everson, diageo, drinks, facebook, facebook client council, facebook fans, guinness, Kathy Parker, olympics, procter & gamble, sao paulo, smirnoff, south america, swat team, walmart, world cup
By Stephen Foster on May 16, 2011
Adweek has come out fighting since it hired Vanity Fair columnist and Rupert Murdoch biographer Michael Wolff as editor and it’s clearly cooked up a deal with the Clio Awards to give readers a taster of the winners three days early. This won’t go down very well with lots of other interested media, especially big [...]
Posted in Agencies, Clients, Creative, News | Tagged Ad Age, adweek, almap bbdo, american express, bbdo, clio awards, crispin porter bogusky, diet pepsi 1991 Ray Charles, environmental human rights watch, google chrome, Joe Pytka, jung von matt ag, JWT, Michael Bloomberg, Michael Wolff, network of the year, polar beer, radical.media, vanity fair, world wildlife fund, Youtube
By Stephen Foster on April 19, 2011
WPP has bought German marcoms company Commarco Gmbh whose brands include Scholz and Friends, integrated agency deepblue, relationship marketer DialogGroup and production company United Visions. The price hasn’t been disclosed but Hamburg-based Commarco turned over €132.9m last year and has net assets of €98.6m suggesting a valuation well in excess of £100m. It’s an interesting [...]
Posted in Agencies, Clients, Finance, News | Tagged american express, commarco, commerzbank, dailog group, deepblue, general motors, opel, scholz & friends, Sir Martin Sorrell, Springer & Jacoby, WPP
By Angie Dean on April 7, 2011
Well here’s how you do it, or how American Express does branded entertainment anyway. The financial services giant has won tellyfest MIPTV’s first brand of the year award for its branded entertainment efforts and what head marketer Marie Devlin has to say is illuminating (although the same can’t be said of the lighting in the [...]
Posted in Clients, Media, News | Tagged american express, amex, brand of the year, branded entertainment, fox, gee, Marie Devlin, miptv, unstaged music
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