By Stuart Smith on January 27, 2013
If it weren’t for the fact David Cameron (left) watches so little television, I would be forced to conclude he has been modelling his recent behaviour on Borg, the Viking Himbo now fronting Tesco’s advertising. How else to explain his assault on multinational brands in recent days – which has all the subtlety of Thor [...]
Posted in Clients, Finance, Media, News, Politics | Tagged Amazon, Borg, brands, coca-cola, David Cameron, davos, google, tax dodging, Tesco, world economic forum
By Stephen Foster on December 14, 2012
We’re in the middle of our ads of the year extravaganza (Paul Simons and Giles Keeble in the bag, Jerry Judge, George Parker, Stuart Smith and me still to come) but there’s no doubt what the movement of the year (no jokes please) for marketers is: consumer boycotts. In the UK we’ve had Starbucks dishing [...]
Posted in Analysis, Clients, Finance, Media, News, Politics, PR | Tagged Amazon, calvin klein, consumerboycotts, david jones, gap, google, Greenpeace, levis, social media, starbucks, tax avoidance, victoria's secret
By Stuart Smith on December 3, 2012
There’s a grave danger that the witch-hunt against global brands who fail to pay their “fair share” of UK corporation tax will boomerang on the political class that has instigated it. Google, Amazon and Starbucks have been chief whipping boys in an excoriating grilling by the powerful parliamentary Public Accounts Committee, headed by former Labour [...]
Posted in Clients, Finance, News, Politics, PR | Tagged Amazon, corporation tax, ebay, entrepreneurs, George Osborne, job creation, Margaret Hodge, starbucks, tax avoidance
By Paul Simons on June 8, 2012
I got a bit of a shock wandering around Barnes High Street last weekend. Where are all the shops? For those who don’t know London, Barnes is a well-heeled, leafy, village-like community, just south of the Thames. I saw at least 6 closed shops in the space of 100 yards – startling in an area [...]
Posted in Clients | Tagged Amazon, Barnes, dhl, Empty high streets, internet shopping, marketing, post offices, retail
By Staff on May 16, 2012
WPP brand agency Added Value has revealed the results of its second annual Cultural Traction survey which purports to measure cultural relevance as an early indicator of brand success. In the study, Apple led the way as the brand most vibrant in American culture, followed closely by tech brands Google, Amazon, Samsung, Sony and Microsoft. [...]
Posted in Agencies, Clients, News, Research | Tagged 50 us brands, added value, Amazon, apple, brand agency, cultural traction, facebook, google, Maggie Taylor, Microsoft, research, Sony, survey, vibe, vibrant brands
By Staff on February 13, 2012
Potential investors in Facebook are fretting that the social network, due for a $100bn IPO later this year, has no evident mobile advertising strategy. But just a year ago Facebook followers were bemoaning the absence of a credible advertising strategy of any description and look at it now, $4bn or so in ad revenue with [...]
Posted in Media, News | Tagged $100bn IPO, Amazon, bango, BlackBerry, electronic arts, facebook, gameloft, mobile ads, payment system
By Staff on January 23, 2012
Stricken Canadian mobile company Research in Motion (RIM) which makes BlackBerry has dumped its two joint chairmen and CEOs Mike Lazaridis and Jim Balsillie and replaced them with COO Thorsten Heins (pictured) who joined from Siemens in 2007. Heins’ job is doubtless to get some of Blackberry’s long-promised new products off the production line but [...]
Posted in Clients, Finance, News | Tagged Amazon, amv/bbdo, android, apple, BlackBerry, canada, chief marketing officer, corporate market, emails, global ad agency, Jim Balsillie, Microsoft, Mike Lazaridis, new operating system, omnicom, playbook tablet, research in motion, samsung, Thorsten Heins
By Stephen Foster on October 25, 2011
The late Steve Jobs was nearly as interested in advertising as he was in his beloved products and in 1985, the year after Apple’s triumphant Super Bowl debut with Ridley Scott and Chiat Day’s ’1984′ launch commercial for the Macintosh, the nascent company struck out completely with another Chiat Day Super Bowl epic, ‘Lemmings,’ which [...]
Posted in Agencies, Clients, Creative, News | Tagged 1984 commercial, advertising, Amazon, awards, chiat day, client, John Sculley, Lee Clow, lemmings commercial, mackintosh launch, pepsico executive, ridley scott, Steve Jobs, Steve Jobs biography, super bowl, tbwa, tbwa media arts lab, tbwa\chiat\day, Walter Isaacson
By Stephen Foster on May 4, 2011
The only commercial doubt over Facebook was the challenge of converting its humungous global numbers – 500m users and rising – into cash. But now researcher eMarketer says that its ad revenue will hit $4.05bn this year (very precise), up from $1.86bn last year leading to an operating profit of $2bn. In the first quarter [...]
Posted in Finance, Media, News | Tagged Amazon, apple, cisco, comscore, emarketer, facebook, google, groupon, renren
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