By Stephen Foster on November 29, 2012
Oh dear, ads with sportsmen in them do so tend to backfire. This effort is from O2 and VCCP, dishing out 1,000 ‘priority tickets’ to customers for the England All Blacks game on Saturday. And, not unreasonably, it features England captain Chris Robshaw (in weird slow motion) looking all tough with a black eye, genuine [...]
Posted in Agencies, Clients, Creative, News | Tagged all blacks, Chris Robshaw, england, o2, rugby, vccp
By Staff on November 22, 2012
Photographer Henry Stuart has shot the world’s biggest sports picture for Visualise client Adidas and Getty Images. The panoramic photo, all 33 gigapixels of it, shows last Saturday’s match between the all-conquering New Zealand All Blacks and Italy. Viewers can home in on sections of the crowd and even individual people who can share the [...]
Posted in Agencies, Clients, Creative, Media | Tagged adidas, all blacks, facebook, getty images, Henry Stuart, interactive photography, video, visualise, world's biggest sports picture
By Stephen Foster on October 17, 2011
World rugby’s governing body the International Rugby board rules with an iron hand, far more so than football bodies FIFA and UEFA, but the success of the Rugby World Cup (in TV viewing terms if not necessarily the quality of the rugby) is brewing up a big row with New Zealand’s All Blacks, the hosts [...]
Posted in Clients, Finance, News | Tagged all blacks, brand finance, england, fifa, international rugby board, irb, kiwis, manchester united, new zealand, new zealand rugby union, professionalism, rugby world cup, sponsor row, tv viewing, uefa
By Staff on October 13, 2011
Most of New Zealand is currently glued to its TV set as the All Blacks rugby team tries to win the Rugby World Cup for the first time since the inaugural competition in 1987. So it’s pretty good timing from Toyota to launch its new Hilux truck with the ‘tougher than you can imagine’ theme. [...]
Posted in Agencies, Clients, Creative, News | Tagged all blacks, armoured wild boar, hilux launch, new zealand, rugby world cup, saatchi & saatchi, toyotoa, truck
By Stephen Foster on August 29, 2011
Toronto agency Sid Lee’s campaign ‘Adidas is all in’ doesn’t seem to mean very much unless I’m missing rather a lot but the sports brand will be ramming it down our throats big time over the next few weeks as the Rugby World Cup takes place in New Zealand. Here are the fearsome host All [...]
Posted in Agencies, Clients, Creative, News | Tagged adidas, adidias is all in, all blacks, all in campaign, global campaign, haka war dance, rugby world cup, sid lee, toronto
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