Browse: Home / Alexandre Gama
By Stuart Smith on January 30, 2013
Not all fairy tales have a happy ending. One such is the marriage of convenience between Brazilian hotshop Neogama, its micro-network affiliate BBH and Publicis Groupe. Readers will recall that, a little over six months ago, Publicis chief Maurice Lévy bought out the 51 per cent of BBH PG did not already own. A useful [...]
Posted in Agencies, Clients, Finance | Tagged Alexandre Gama, bbh, bradesco, brazil, deal, Interpublic, Jean-Yves Naouri, Maurice Levy, mccann, neogama, omo, procter & gamble, publicis groupe, unilever
By Stephen Foster on September 28, 2012
Bartle Bogle Hegarty is cutting about a third of its staff in New York, the end result of a process which has seen lots of top managers depart and, more to the point, some big clients. Latest to be tipped over the side of this rather leaky vessel is CEO Greg Anderson. Here’s what BBH [...]
Posted in Agencies, Clients, Creative, News | Tagged Alexandre Gama, bartle bogle hegarty, bbh, braxil, Cindy Gallop, John Hegarty, neogama, New York, Nigel Bogle, publicis groupe
By Stuart Smith on July 5, 2012
The other shoe has dropped. Not only has Publicis Groupe bought up Neogama BBH (see my post yesterday), it has also taken the opportunity to acquire the 51 per cent stake in BBH it did not already own. As will be seen, the two acquisitions are intimately related. By any standards, this is a historic [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Alexandre Gama, bbh, brazil, John Hegarty, Maurice Levy, neogama, Nigel Bogle, publicis groupe
By Stuart Smith on July 4, 2012
It seems that months-long negotiations over who will own the controlling stake in fashionable Brazilian agency Neogama BBH (see my earlier post here) are now completed. So says the Brazilian trade press. And the answer, shortly to be announced on the French Bourse, is: Publicis Groupe. Not BBH. Do such technicalities matter, given that all [...]
Posted in Agencies, Clients, Finance, News | Tagged Alexandre Gama, bbh, bradesco, brazil, Maurice Levy, neogama, Nigel Bogle, procter & gamble, publicis groupe, unilever
By Stuart Smith on December 20, 2011
There’s an interesting ownership conundrum facing Bartle Bogle Hegarty and its 49 per cent sponsor Publicis Groupe. Here is what I have learned. It concerns Neogama BBH, the global micro-network’s Sao Paulo agency. Its founder, president and chief creative officer Alexandre Gama (pictured) wants to cash up the majority stake he owns. Neogama, set up [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Alexandre Gama, bartle bogle hegarty, bcom3, bradesco, bradesco bank, brazil, cannes lions, dentsu, diageo, johnnie walker, leo burnett, Maurice Levy, neogama bbh, Nigel Bogle, procter & gamble, publicis groupe, unilever
By Stephen Foster on October 11, 2011
Bartle Bogle Hegarty is mining a rich vein of creative form at the moment and thinking small doesn’t come into it at all. Fresh from summoning the ghosts of the nation’s heroic aviators for British Airways, its agency in Brazil, Neogama/BBH has taken on the not unimposing task of turning Sugarloaf Mountain overlooking Rio de [...]
Posted in Agencies, Clients, Creative, News | Tagged Alexandre Gama, bartle bogle hegarty, bbh, brazil, giant awakes, gorgeous, johnnie walker, keep walking, keep walking brazil, neogama/bbh, Peter Thwaites, rio de janeiro, sugarloaf mountain, the mill new york
Recent Comments