By Stephen Foster on April 12, 2013
***At the moment the scam ads ‘scandal,’ if such it is, has been confined to mad creatives somehow or other running ads that were unapproved by the client and, in the case of JWT India’s now celebrated Ford Figo ad (left), the agency’s very top management (the creative management have resigned). Hmm. Do we really [...]
Posted in Agencies, Clients, Creative, News | Tagged aldi, beef ad, garden gnomes, goafest, here comes the sun, ikea, jwt india, mother, scam ads
By Staff on February 14, 2013
Last year TBWA Manchester lost the £50m Co-op account to Leo Burnett and now its big brother in London has gone some way towards replacing the loss by winning German-owned discount supermarket chain Lidl. Lidl is reported to have been swayed by the success ‘rival’ Aldi has enjoyed with its ‘like brands’ campaign through McCann [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged account move, aldi, co-op, lidl, London, manchester, mccann manchester, tbwa
By Stuart Smith on January 18, 2013
Until a couple of days ago, few outside the food retail and logistics business would ever have heard of Silvercrest. Now it has achieved household notoriety as the weak-link in the food chain that has served illegal horse meat up on British tables, in the guise of own-label supermarket beef burgers. The reputational damage has, [...]
Posted in Clients, Finance, News, PR | Tagged aldi, burgers, horse meat, Irish inspectors, lidl, McDonalds, slivercrest, Tesco, value products
By Staff on January 10, 2013
There’ll be extra muffins at Tesco Towers in Cheshunt this morning as the UK’s biggest retailer posted a 1.8 per cent sales gain in the six weeks to January 5, including the key Christmas period. The figures flatter somewhat as they compare with a disastrous 2.3 per cent sales decline in the same period last [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged aldi, Asda, Chris Bush, christmas sales, fresh & easy, Morrisons, online sales, Philip Clarke, Sainsburys, Tesco, wieden+kennedy
By Stuart Smith on December 12, 2012
You don’t have to look far for this year’s Big Theme in the Epica creative advertising awards. After 25 years as a Eurocentric awards scheme, with a nod now and then to the wider EMEA hinterland, Epica finally went global, welcoming entries from the dynamic emerging markets of Brazil, Argentina, India and China – not [...]
Posted in Agencies, Clients, Creative, News | Tagged aldi, betc, epica awards, journalists, long commercials, midttrafik, rainforest alliance
By Stephen Foster on November 12, 2012
It’s not that there’s anything wrong with this Morrisons Christmas ad from DLKW Lowe, in fact it’s rather good. It encapsulates the gruesomeness of it all very well, and wrestling the Christmas turkey is a nice touch (make your Christmas better, don’t have turkey..). But is it Morrisons? Last year we had chirpy Freddie Flintoff [...]
Posted in Agencies, Clients, Creative, News | Tagged aldi, Asda, christmas ad, Dalton Philips, dlkw lowe, John Lewis, Morrisons, Richard Hodgson, Waitrose
By Stephen Foster on April 16, 2012
Tesco CEO Phil Clarke is due to unveil his plans to revive Tesco on Wednesday although readers of the UK’s Sunday papers probably know the answers already: relaunching its value range, more staff with more kit and warmer colours in store. The real problem for Tesco is that its ‘all things to all shoppers’ strategy [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged agency review, aldi, Asda, David Wood, Dotty campaign, initiative, Interpublic, Jane Horrocks, media agency, media planning, Morrisons, nielsen market share figures, Phil Clarke, Prunella Scales, Sainsburys, squeezed middle, Tesco, the red brick road, Waitrose, £110m ad budget
By Stephen Foster on March 22, 2012
The awards season is picking up speed and the winners of the UK’s Arrows Awards for TV and cinema have been announced. Commercial of the year (and lots of other things besides) went to that commercial from John Lewis and Adam & Eve. Still stacks up, everything about it’s good. The production company was Stink. [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged adam & eve, aldi, bartle bogle hegarty, british arrows awards, cannes, John Lewis, mccann manchester, rattling stick, saatchi & saatchi, stink, the love commercial production company, tv and cinema, wall's sausages
By Staff on July 27, 2011
You could hardly get more unfashionable than this, an ad for Aldi by McCann Erickson Manchester. Even though it’s not the greatest film (budget about £10,000 possibly) it’s likeable and true in a way so few UK ads are these days. But at least someone had an idea, went with it and managed to persuade [...]
Posted in Agencies, Clients, Creative, News | Tagged aldi, cannes, gin, mccann erickson manchester, small budget, tea
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