AI
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Advertisers
Luke Bristow: why most agencies are built to fail challenger brands
The traditional agency model is no longer fit for purpose. It’s rigid, fragmented, and built for a world that doesn’t…
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Ad Tech
Rehab’s Lily Frost: AI’s verdict on the Super Bowl ads
A Super Bowl ad brief is terrifying. Brands get 30 to 60 seconds to grab the attention of over 117…
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Advertisers
RehabAI’s Callum Gill: AI’s verdict on the Christmas ads
Teams spend months, sometimes even years, planning and perfecting creative campaigns and content. From initial strategy and concept development to…
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Advertisers
AI isn’t all bad news for celebs – as this Dior fake shows
AI marches on and here’s a fake Dior ad from Serbia-based Davinci Production that uses “real” people: Emilia Clarke and…
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Advertisers
Getty’s Rebecca Swift: generative AI in image making – a guide for advertising
The advertising industry is grappling with what an AI-powered future means for brands and their visual identity. Consumer attitudes towards…
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Advertisers
Tracey Shirtcliff: why AI should transform marketing agency pricing
Artificial intelligence (AI) has already been credited with facilitating far-reaching process change in many sectors. It’s already supporting a variety…
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Advertisers
Google pulls AI Gemini ad after backlash
AI has become a man-trap for some ads, any mention of its merits is likely to provoke one of those…
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Ad Tech
New AI took Spok sets out to replace marketing departments
Software lab Forum3 is launching Spok, an ad tech product that claims to be an all-round marketing assistant and, one…
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Advertisers
Etsy hijacks AI with the human touch
AI may be scaring the life out of agency types fearful of being replaced by machines but it’s currently providing…
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