AI
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Advertisers
AI knows no frontiers – but will we go there?
When you can do anything does it lose its impact because we know it’s not real? It’s AI’s a growing…
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Advertisers
Michael Farmer: how agency pay needs to change in the AI era – AI takes out 24% of current fees
Credit: Jack Ziegler, The New Yorker, The Cartoon Bank A major holding company creative agency asked us to evaluate the…
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Advertisers
What you didn’t hear at Cannes: everyone’s now an ad agency – which is bad news for ad agencies
David Jones’ Brandtech Group was one of the two big new tech-based outfits that set out to change ad holding…
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Advertisers
And here’s another AI generated masterpiece….
Are your ears bleeding from talk of AI? Clients are excited about it anyway, judging by the chatter from Cannes.…
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Ad Tech
Amazon Prime Video’s Yash Chaturvedi: how AI is revolutionising advertising now
The future of contextual advertising isn’t arriving on a slow drip but rather barreling toward us like a freight train.…
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Advertisers
Can Facebook’s AI “wipe out the entire ad ecosystem?”
Sir Martin Sorrell, in his WPP heyday, famously referred to Google as a “frenemy.” As opposed to a mighty monster…
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Advertisers
WPP: Is AI really a strategy?
Interesting interview with WPP CEO Mark Read in yesterday’s Sunday Times (subscription required to get behind its hefty paywall) with…
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Advertisers
Luke Bristow: why most agencies are built to fail challenger brands
The traditional agency model is no longer fit for purpose. It’s rigid, fragmented, and built for a world that doesn’t…
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Ad Tech
Rehab’s Lily Frost: AI’s verdict on the Super Bowl ads
A Super Bowl ad brief is terrifying. Brands get 30 to 60 seconds to grab the attention of over 117…
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