advertising
-
Advertisers
Pepsi debacle shows that brands need to get back to basics
I missed this one (I probably would anyway as it has Kendall Jenner in it) for Pepsi. Made in house…
Read More » -
Advertisers
Alarm bells at WPP and rivals as big clients race to cut costs
Has the advertising and media community lost the argument over brand building? For years global advertising has risen exponentially as…
Read More » -
News
Tears all round for Lynx’s new version of maledom
Time was when Unilever’s Lynx (Axe in some places) used to promote itself by showing winsome angels (female) reaching the…
Read More » -
Advertisers
Kitkatt Nohr wins earn-out case against Publicis
Are big companies getting nastier or are we just becoming more aware of their nefarious doings? The other day I…
Read More » -
Advertisers
Tough guy Tom fronts up for Sky Mobile
Sky Mobile is launching a host of new features including one where you can keep “data” you haven’t used that…
Read More » -
Advertisers
Now on-the-up Y&R wins Center Parcs
Amazing how quickly fortunes can change in adland: last year Y&R was in the doghouse following a series of losses…
Read More » -
Advertisers
Adam&eveDDB tops Warc effectiveness poll, India’s Ariel from BBDO is top campaign
Warc (World Advertising Research Centre as was, based in the UK) produces a purportedly results-based alternative to the Gunn Report,…
Read More » -
Ad Tech
Fake ads storm threatens media buying model
Whether it’s fake news or fake ads (as we might call those next to to “inappropriate” videos on YouTube or…
Read More » -
Advertisers
Some words of adland wisdom from Cheil’s Korean Billy
It’s that time of year and the following pings into the inbox. “YouTube superstar Korean Billy has been announced as…
Read More »