advertising
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Advertisers
Unilever launches Baby Dove – is it eyeing a bid for Colgate-Palmolive too?
Unilever is busily reorganising itself to see off bidder-in-the-wings Kraft Heinz – exiting spreads (once the major part of its…
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Advertisers
George Parker: more Madison Avenue madness!
A couple of years ago, I did a review of Michael Farmer’s wonderful book… Madison Avenue Manslaughter. At the end…
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Ad Tech
Marika Roque: will the the new digital advertising guidelines solve viewability?
Viewability has been a pressing issue in the digital advertising industry for some time now. It’s an industry buzzword and…
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Advertisers
Pepsi debacle shows that brands need to get back to basics
I missed this one (I probably would anyway as it has Kendall Jenner in it) for Pepsi. Made in house…
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Advertisers
Alarm bells at WPP and rivals as big clients race to cut costs
Has the advertising and media community lost the argument over brand building? For years global advertising has risen exponentially as…
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News
Tears all round for Lynx’s new version of maledom
Time was when Unilever’s Lynx (Axe in some places) used to promote itself by showing winsome angels (female) reaching the…
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Advertisers
Kitkatt Nohr wins earn-out case against Publicis
Are big companies getting nastier or are we just becoming more aware of their nefarious doings? The other day I…
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Advertisers
Tough guy Tom fronts up for Sky Mobile
Sky Mobile is launching a host of new features including one where you can keep “data” you haven’t used that…
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Advertisers
Now on-the-up Y&R wins Center Parcs
Amazing how quickly fortunes can change in adland: last year Y&R was in the doghouse following a series of losses…
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