advertising
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Ad Tech
European trade bodies unite to try to bring some order to online ad viewability
The vexed question of who, if anyone, sees online ads has maybe moved on a bit. The European Viewability Steering…
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Now Accenture buys California’s Wire Stone as it assembles giant global creative department
Accenture Interactive has bought California based Wire Stone, a design and marketing agency employing 200 people in ten offices with…
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Ad Tech
ANA production report increases financial pressure on holding company agencies
The US Association of National Advertisers has been looking into production costs and practices – just as it has been…
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101 wins Subaru’s UK business
Subaru UK has appointed 101 as its lead creative agency following a competitive pitch. The company, which claims to be…
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News
Are all today’s ’48-shit’ posters really rubbish?
Paul Burke recently wrote a piece in Campaign called the rise of the 48-shit poster (he doesn’t like the new…
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Saatchi revamps B2B operation as Saatchi pro, wins Vaillant
Saatchi & Saatchi London is relaunching its business to business agency Saatchi Masius as Saatchi & Saatchi pro at the…
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Advertisers
Glen Campbell: the voice of a generation – and Coca-Cola
Did anyone have a better voice for commercials than Glen Campbell? Campbell, who’s died from Alzheimer’s, made this for Coca-Cola…
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Advertisers
Accenture’s OneDotCom transformation for Pearson shows the challenge other digital players face
Much chatter in adland about the rise of the consultants – notably Accenture and Deloitte – with some (the holding…
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Ad Tech
Lesser quits GroupM to head new AT&T digital media giant
The world’s biggest advertisers are trying to take back control of their digital and programmatic ad spend and, in what…
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